Use The Ultimate Guide to Winning Board Support to help get board members to buy into the value of CRM.

Because they can be finance-centric though, it can be difficult to get the C-Suite to realise the benefits that CRM can have on a company and its business pains. Discover how to create a compelling presentation by:

• Promoting the most essential benefits of CRM with a focus on ROI.
• Preparing for five questions the board are most likely to ask you.
• Analysing customer data and bottlenecks to put forward a business case.