The Step by Step Guide to Getting CRM Right – Step 2

The general function of a sales department is to engage with customers and potential customers to build, maintain and nurture mutually beneficial relationships. These relationships are built on trust, transparency and an in-depth understanding of the customer. These are interdependent factors that are prerequisites for any relationship to flourish. If one is absent it is extremely hard for the others to exist.

With an increasing number of businesses moving from a production orientation to a consumer-centric one, effectively managing these relationships is becoming more and more complicated and as a result, it is imperative for all businesses to view their customer data through a much more scientific lens in order to squeeze the most out of it.

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