If you’re reading this, then chances are you already know what CRM as a category sets out to do.

Comparing all of the features of different platforms is time consuming and wieldy. As we work with it every minute of every day, here are just ten of the reasons we have found to be the decision making factor for our customers.

1. Deployment Options

Most CRM platforms only have one deployment option but MS Dynamics CRM has three – On-Premise, Cloud, Private Cloud and Hybrid Cloud. There is even the flexibility to change your deployment approach as often as you need to without losing your customisations as the infrastructure is the same.

2. Integration
With a 360-degree view of every customer, interactions across all channels couldn’t be simpler, more comprehensive or more effective. As you’d expect being part of the Microsoft family, Dynamics CRM integrates seamlessly with Outlook, Office 365 and Skype among others. The launch of Dynamics 365 and the acquisition of LinkedIn will take that capability to a new level of business productivity that will be very difficult to beat. It’s a connectivity that other providers simply don’t have and that makes collaboration and productivity so much better.

3. Familiar User Interface
The MS Dynamics’ intuitive and familiar user interface and integration with other MS products mean that everyone in the business can get to grips with it. MS Dynamics has one of the highest adoptions rates in the category with clients reporting swift uptake following implementation and training. It’s hardly surprising that the user adoptions rate of Dynamics CRM is one of the highest in the sector.

4. Customisation
Microsoft Dynamics CRM is a fully customisable platform with a configuration approach allowing businesses to build a solution that can meet the needs of multiple departments and roles with a simple drag and drop. With the right partner guiding you through essential and non essential tools, your business’ CRM system will fit your objectives with no unnecessary complication and its scalability means it will always fit the business, and even more importantly, each individual user so that they can get to the information they need more quickly. With Dynamics 365, the customization is going to get even more granular and make the system relevant at role and task level.

5. Easier Administration
With many CRM platforms, you need JavaScript and Real Time Workflow understanding to set up bespoke requirements in CRM. With Microsoft Dynamics CRM, the administrative function is extensive, allowing you to alter fields, entities and processes without code, third party tools and other solutions.

6. Scalable and Innovative
With Brexit on the horizon and an ever more digital business environment, Microsoft continually invest into Dynamics, ensuring it meets the demands of businesses of all shapes and sizes. Understanding that customer relationships are about interaction across a whole company and all channels, Dynamics has been at the forefront of the role of CRM across the world, evolving its reputation from database to a fully integrated collaboration, communication and business development tool.

7. Data Security
The benefits of Cloud-Hosted CRM are increasingly available to businesses that once needed to bear the cost of On-Premise because of concerns over security. MS Dynamics CRM Online is hosted in data centres across the UK, US and Europe. Microsoft has physical and environmental security within these data centres including Perimeter security, multi-factor authentication, locked racks and extensive video monitoring.

8. Microsoft Partner Network
Microsoft has one of the world’s largest partner networks of professional services and third-party applications to complement Microsoft Dynamics CRM, making it easy to absolutely fine-tune it to your product, people and processes.

9. Extended CRM
Microsoft Dynamics CRM is not just about sales and marketing. The Dynamics platform is designed to be built-on where required to manage other important relationships with suppliers, contractors, partners etc.

10. Pricing

There are seven main cost factors to consider: licensing, services, training, customisation, implementation, administration and maintenance. Users, press, industry analysts and partners alike, all rate MS Dynamics as one of the best value across all factors.

Microsoft Dynamics is one of the most respected CRM systems in the world but choosing the right CRM system for your business is a process that we would urge all businesses to go through. You can read more about that process in our Step-by-Step Guide to Getting CRM Right.

To get a closer look at Microsoft Dynamics CRM Online, contact us today and our CRM experts will guide you through what Microsoft Dynamics can do for your business.

In the mean time please feel free to check out our Ultimate Guide to Getting CRM Right.