As I sit here trying to gather my thoughts around all the things I was lucky enough to learn and experience at my time in Atlanta this year for Microsoft’s Biz Apps Summit, I realised that although this is an internationally promoted and attended conference event in one of the largest economic markets in the US, perhaps not everyone outwith (and even within) the wider tech community will know what the fuss is all about. So, without further ado:
What are Biz Apps and why do they have their own summit?
Biz Apps is the snazzy term that Microsoft uses when they refer to their suite of business applications. Fundamentally, this is the key collaborative software within the Dynamics 365 stack, used by organisations to manage their teams and employees, enhance communication and engagement, improve and streamline sales processes, manage stock, manage and track key accounts and relationships… basically the whole kit and kaboodle involved with the effective running of a modern-day organisation.
The Biz Apps Summit is a globally attended conference that Microsoft hosts every year in the USA for customers and partners. The technology giant typically introduce exciting new features, release their latest offerings and tell everyone all about the new and emerging tech that industry and commerce should be getting excited about. Some sessions are technical and some are business focused, catering to different business strands area of interest and technical know-how. This is only the second summit that Microsoft has put on, so it’s still finding its feet a little compared to some of the other Microsoft conferences that I attend during the year.
Why do I go?
As Redspire Technical Director, I’m one of the key individuals within the business that’s involved in the customer implementation journey from start to finish, including the customisation, configuration and use of biz apps. Attending these conferences, taking part in expert sessions and learning more about what the new and emerging crop of apps can do is absolutely crucial for me in keeping my knowledge as up to date as possible, and it’s also a great way to discover what’s coming on the roadmap. I invariably come home spilling over with ideas about how we can use these new tools to solve current and prospective client’s business pains or create digital-first business practices that wow their customers. This is especially true for our clients in Banking and Insurance, who are undergoing major digital transformation and are hungry for the latest innovations in AI, predictive analytics and super streamlined workflows. I have LOTS to talk to them about.
There was SO much going on at the summit, with more than 200 sessions across the 2 days, so I apologise for missing out heaps of really great sessions. I’ve listed my top 3 (ish) takeaways from the week.
– I know everyone talks about AI, but it’s generally to extol the virtues of what it’ll be able to do for you in the FUTURE. Instead, Microsoft are weaving the future into their present-day Dynamics 365 offering with 4 levels of AI within the stack (roughly, some would argue the point, but we’ll go with 4 for now). These are;
1. Baked into the product – they’re there for you already, you just need to switch them on
2. Paid for extra apps – as it says on the tin. These involve an extra license cost but give you lots of extra features and capability over and above the baked in tools,
3. Cognitive services – getting slight techy but they’re mini apps that you connect to do specific things like uploading an image and getting it to identify what’s in the photo or pass it a voice recording and get it to transcribe it. It’ll even go as far as to analyse sentiment on whether the people speaking are happy, sad, angry, etc. You don’t need to write code for those, but you do need to be technically minded
4. Azure machine learning – can get very, very technical. Basically, you analyse your information for patterns and either choose a specific algorithm or create your own to work with the data in a way that’ll bring value to your business and allow for future projections.
(For 1, 2 and 3 there were great sessions showing you what you can actually do right now with the technology available)
– There are so many updates to PowerBI, from dramatic front-end visualisations, new data flow engine, paginated reports, certified datasets, all the way through to everything you could need from a security standpoint. The PowerBI sessions were the busiest and the rowdiest (yeah, not really what you expect at a tech conference) but a lot of people were getting very excited about these updates. There were rounds of applause and bouts of whooping and cheering for specific improvements or additions, some of them being fundamentally small changes, but obviously having a monumental impact on a lot of people’s working day. For me, the biggest thing was the user interface’s look and feel updates. This is going to allow customers to truly control and personalise the reporting based on the requirement (whether they are internal reports for teams or external for customers) which will again make a massive difference to the end user.
PowerApps and Flow (These are two different things, but stick with me)
The Power Platform, PowerApps and Flow really are the future of Microsoft’s biz apps strategy. Essentially, they provide the frameworks, components and workflows, and the power to be able to build all your own tailored and customised business applications. Now, you obviously wouldn’t rebuild CE/CRM or Finance & Ops. Microsoft have an army of developers and are spending hundreds of millions (if not billions) of dollars per year getting these to where they are now. However, you are provided with the tools to build what you need and implement it quickly and safely using all of the security and resilience that CE/CRM and F&O have built into their foundations. There were lots of updates of new functionality, new connectors, improved ALM and release management, but the main point is that Microsoft say these are the way of the future and have so far put their money where their mouth is through huge time and financial investment. So it’s time to take note and get on board!
It’s so hard to condense such a detailed and action packed few days down into a mere few words, so I’ll say this:
There are really great things happening with customer service enhancements, omnichannel engagement hub, enhanced integrations with LinkedIn (including Sales Nav), PSA updates, Portals and continually improving marketing functionality that’s going to continue to transform the way that so many commercial teams operate. There are so many other things I want to talk about, especially all the cool stuff happening with HoloLens integrations (D365 guides and product visualisation), but all that’ll have to wait for the next blog.
Overall it was a really eye-opening and a great experience being at the summit. I learned so much through interacting with different people with all sorts of skills and experience, and attending the fantastic information sessions really put into perspective the magnitude of what’s still to come in the future. It’s safe to say I’ve come home with a list as long as my arm of things I need to go and learn more about, most of which I wouldn’t have otherwise had the opportunity to explore without being over in Atlanta for this amazing event.
I’m extremely excited about going back again next year, with the added bonus of getting to see another part of America (BizApps Summit 2020 is in Anaheim California next April).
If you’d like a chat about Microsoft Dynamics 365 and how it can help your organisation achieve absolute digital transformation, get in touch at firstname.lastname@example.org or connect with me on LinkedIn