If recent events have taught us anything it’s that we’ve all had to get used to doing more things digitally. Be it starting a new job remotely, opening a new bank account via an app, renewing your insurance policy on a website or buying a car without seeing it, there’s no getting away from the convenience of digital. Whilst some of these activities still need refined, they’re definitely here to stay.

And when it comes to any of the endeavours outlined above, it’s important that people can do them as quickly, smoothly and as easily as possible. Customers like hassle free experiences. In fact, many customers aren’t even aware that they like these experiences. They’re just so seamless and intuitive that it easily slots into their day.

You could even say that these processes should be so fluid that they become invisible. That they simply vanish in the mind of the user.

We’re used to such seamless digital processes as individuals, but this kind of user experience should also be available to legal commercial entities, such as brokers and businesses looking for insurance.

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Seamless broker experience

One particular process which is always in use is that of onboarding new customers, and in the speciality Insurance space that can be the onboarding of new brokers. The steps taken for a broker to access the services and products provided by an insurer should be as seamless as it would be if they were shopping for personal insurance.

Insurance is of course a highly regulated and complex space, and every entity that is involved in application process for an insurance policy has to be legally validated. Brokers will of course be aware of the different types of information they need to provide, and how detailed it must be. The insurer also has to source information from third parties as part of their regulatory validation checks, pulling in information from places such as Companies House or the FCA among many others.

So, put simply, the onboarding process is an exchange of information between the entity being onboarded, data from external sources and the internal validation checks carried out by the insurer.

Putting power in Insurers’ hands

With the Power Platform, Insurers can reduce the complexity and speed of this onboarding process by providing a place for brokers to input information whilst automating the integration of data from third party. These processes can then be handled by the insurer in the back end, allowing them to check the information is correct.

Getting onboarding right is a tough nut to crack; we’ve all had our own experiences of difficult and complicated sign-up processes, so how do you get it right?

By keeping the solution simple. By using Microsoft Power Platform. Here’s how.

Empower the broker with a simplified portal

At this advanced stage of our digital lives, everyone is familiar with filling out forms and providing information online. Brokers are no exception. However, the information they need to provide is often more complex than the information one needs to provide when say setting up a new email account.

But that doesn’t mean that it should be significantly more time consuming for a broker. Indeed, with the Power Platform, insurers can significantly reduce the amount of time and effort required for a broker to be onboarded as a partner. By using the Power Apps Portals capability within the Power Platform, Insurers can create a branded web facing front end where brokers can securely log in to provide information and upload documentation that support their onboarding, they can also login to the portal to track progress and status updates.

Power Platform

Power Automate can reduce the time to complete checks or pre-fill information with 3rd party sources of information, with the ability to create custom connectors with data sources such as companies house.  Employees can then manage the internal processes required to onboard new brokers and achieve efficiencies by developing application for staff members to control their workload.

What’s more, insurers can even upload the details of their products so that when a broker logs in, they are able to see if any new products are available that may be applicable to their clients too.

Internally and externally, using Power Platform just makes sense.

Automate 3rd party checks and validations

Upon receipt of the data, a multitude of different actions need to take place. The details given by the broker need to be validated, IDs must be checked, FCA numbers searched for and confirmed etc – any number of Know Your Customer (KYC) processes must be carried out.

In the past, this had to be done manually, either by the broker themselves or by someone at the Insurance company. But with over 300 connectors to a myriad of 3rd party applications, these processes can be automated and scaled, making life easier for everyone involved.

From that point onwards, that data can also be stored centrally and retrieved whenever it is needed. Brokers can spend less time doing checks, giving them time back in their day and Insurers can spend more time nurturing their broker relationships.

Ensure the data is safe, secure and handled in the proper way

With so much data being captured and automated daily, it’s important for both the broker and the Insurance company to know that the data is used and handled in the correct way.

Because every shred of data is kept in the Microsoft Dataverse Insurers can manage this data in the back end, ensuring that it is kept clean, used appropriately by the correct individuals, and accessible to anyone who needs it in any application they need it in.

Whilst the broker doesn’t see this during the onboarding process, the fact the information and documentation they’ve provided can be managed centrally for distribution across other applications with the Microsoft stack has a positive impact on their overall experience with your business.

When it comes to onboarding, a fluid experience impacts not just the external user, but also the way that data is used internally in a number of other processes. Automation helps save efficiencies on everyone’s part too, which is a win win for all.

We could talk about how the Power Platform can help improve business processes for days, so if you would like to learn more check out our eBook or get in touch with us today.

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