We have spoken a lot about CRM use these past few months, the benefits of adopting a system to boost your company profits, as well as the added unity a CRM can create. This time we would like to speak about the one we know best, Microsoft Dynamics CRM.

Microsoft got involved in the CRM sector just over 10 years ago and has since gone from strength to strength. In 2007, they launched Microsoft Dynamics 4, which saw the company begin to experiment with cloud computing and CRM. In the years since, Microsoft has released two new instalments of the software, whilst regularly updating each on a quarterly basis.

Dynamics CRM in 2014

Microsoft are quite clearly dedicated to the system, having ploughed significant time and resources into their CRM division to continue developing this leading system. Each year the company continue to add significantly more features to their CRM and this year is no different.

At least two major updates are scheduled in 2014, with at least half a dozen more minor updates planned to bolster the CRM’s marketing and social capabilities. Included in these minor updates is the implementation of Parature, the customer support tool is set to revolutionise the CRM through smarter, automated and self service responses to customer queries.

It’s not just the continued investment and support of the technology, that makes Microsoft Dynamics a worthy contender for the best CRM available. Small, seemingly negligible elements of the system, have profound effects on the way an office works.

Full scale integration with Microsoft Outlook may seem relatively minor, after all most CRMs integrate with email clients but for a company already using Outlook it is a blessing. No need for additional integration or support, it just fuses with your existing infrastructure natively.

Additionally, both Microsoft Office and Dynamics share the same user interface, once again this is a seemingly small thing, but it vastly boosts user adoption. Every office has those people who use computers because they have to but aren’t overly comfortable doing so.

These employees are generally already familiar with Microsoft Word or Excel and would therefore find the inclusion of Dynamics less arduous. You have to think bigger picture, while everyone in your department may be computer literate, your work requires every other department to contribute into the CRM, anything that makes their job easier makes yours too by proxy.

What’s next?

Choosing Microsoft as your CRM provider isn’t the final choice you’re faced with, Microsoft Dynamics comes in two forms; an on-premise system and a cloud system. Microsoft have invested substantially in cloud technology, identifying it as one of the key areas of growth in the technology industry. The option of having a cloud based CRM, expands on the capabilities of the traditional system greatly. Microsoft Dynamics Cloud CRM opens up the possibility of data on the go.

Historically salespeople haven’t been office based and we are currently seeing a resurgence in the trend for mobile sales reps. Microsoft offer up their mobile CRM free of cost when you choose their CRM, meaning that your sales rep needn’t get to a computer to research their next client, it can be done on their tablet or phone.

Microsoft Dynamics is truly the complete package when it comes to CRM, offering everything its competitors do at a much more competitive price.