A new CRM implementation could transform your business and take it to the next level, but beware – if implemented incorrectly it could end up crippling your bottom line.
CRM can transform your business. It can give you deeper understanding of your customers and boost engagement in your data driven marketing campaigns, transform mere customers into brand evangelists and, as a result, grow your business.
BUT if implemented incorrectly CRM can damage your business, your customer relationships and ultimately your bottom line. In fact 63% of CRM initiatives fail due to companies rushing in, throwing money and resources at CRM implementation without fully considering how they’re actually going to implement it.
However the benefits of CRM implementation far outway the risks. Per salesperson CRM can increase revenue by 41%, three out of four customers spend more money because of a positive customer experience and CRM can improve customer retention by as much as 27%.
With these five critical areas covered, you’re now in a better position to ensure your CRM implementation is as pain-free as possible and, most importantly, successful.
Once your CRM has been implemented you can start reaping the benefits, cross selling, upselling and delighting your customers.