Customer bases in banking sprawl wide, interconnected networks that hold trillions of disparate, but rich valuable customer data points. Most customers have multiple accounts, collectively carrying out hundreds of thousands of different applications, transactions and requests each day and interacting across different departments, platforms, and geographies. It’s essential to manage this vital customer data safely, securely and efficiently across all subdivisions of the banking network, not just to treat customer data safely and securely within the regulatory banking landscape, but to harvest and mine these rich data insights and understand and predict customer needs.
Yet many Banks and financial services organisations still hold this data in silos, wasting the opportunity to gain a 360-degree picture, truly know their customer, and service them with the expected brand experience.
Microsoft is leading the way globally in the future of banking technology. Constantly updating cloud solutions, AI technology and immersive tools that make common data model technologies work harder and smarter are leveling the playing field for new banks and High Street stalwarts. Incumbents moulding technologies like Dynamics 365, the Power Platform, Azure, SharePoint and Office 365 to fit their precise needs retain competitive advantage against new cloud-ready market entrants.
Managing customer data across the banking network
The data-centricity, security and productivity gains available via the connectivity of Dynamics 365 and other Microsoft technologies like Office 365, Azure, SharePoint and Power BI are immeasurable. Banks can create department-specific processes and flows; connect, automate and solve problems with apps and portals; and create reporting dashboards that understand, analyse and report on business performance and pipeline, as well as manage and monitor growth and risk. The return on investment from the tools prove immeasurable and a solid foundation on which to expand the scope to solve ever-evolving business and backend processes.
Microsoft Dynamics 365 cloud online and the Power Platform integrations are the most effective digital transformation tools available on the market today. At their simplest, Dynamics resolves business pain for banks by unifying data, systems and processes into one, single intelligent system. With the capability to connect multiple, disparate legacy data sources from all across the business, key business information can be served up via intuitive, custom-built real-time dashboards.
Teams are provided with the tools and insights they need, from a real-time, single view of the customer to relationship insight tools that automate and suggest next step action. All integrating neatly into the Office 365 technology and Windows hardware that your employees already know and love, and Power Platform functionality that puts the tools to deliver no-code services tailored precisely to your business needs, right in your team’s hands.
A shared data language in banking
The long-term goal of the banking sector at large as FinTech and Open Banking partnerships become the norm, is to define a shared data language in banking and the wider financial services sector. It becomes easier for organisations and their partners to connect systems, disparate data silos and standardise data formats and definitions across the industry.
Microsoft’s suite of connected business applications, cloud solutions, AI technology and productivity tools and dashboards have started the journey already, providing improved processes and insights, easily deployed in any environment, on any device.
Here’s a short overview of the tools in action;
Lending teams and relationship managers can make use of analytics and productivity dashboards to gain a high-level view of the day ahead, with predictive analytics and machine learning identifying prospects most likely to close, highlighting any key referrals and expiring KYCs (Know Your Customer). These insights allow relationship managers to plan their day effectively and connect with customers with a propensity to close. Onboarding new customers also becomes easier for relationship managers as manual processing of new prospects, loan and mortgage applications, KYC and other retail banking workflows are automated and managed via custom-built dashboards and portals. The benefits of these step by step business processes mean relationship managers are more productive administratively and can focus on relationship building and providing consultative support to prospects and existing customers.
Like Retail Bankers, the commercial lending and commercial relationship managers
can identify opportunities and see a holistic view of their portfolio utilising loans and relationships dashboards. Teams can view accounts with a high propensity for closing, track deteriorating accounts that need immediate attention and predict success for the week ahead. This insight, supported by artificial intelligence and smart next-step actions helps commercial bankers and team managers plan their working day and strategically view and diarise future cross-selling opportunities. Augmented workflows slicken up administrative tasks like completing loan applications. Commercial bankers can quickly understand if an opportunity is won or lost, ensuring maximum productivity and avoiding too much time being focused on the wrong accounts.
Branch Management teams
Branch managers benefit from a unified data model and a common data language across Retail and Commercial banking. With a comprehensive 360-degree view of the entire bank operations from business mortgages issued through to commercial lending performance, it’s easier to track performance and KPI’s across different geographies and branch locations.
Not only does this help set strategy and plan for the year ahead, but advanced data analytics insights also help improve processes and provide operational efficiencies that drive team productivity on a micro and macro level. Working on real-time data across different branch locations makes delivering meaningful, in-person customer experiences that much easier.
Connect departments across the banking eco-system with PowerApps and Portals to simplify the referral sharing process across retail, commercial and branch. This can be as simple as retail banking inputting a new business lending opportunity lead on a unified customer 360 form, which instantly shows up within the commercial banker’s 360-degree customer view. With existing customers, the commercial team can access rich customer data like existing product portfolio, KYC history, and previous interactions to become an invaluable business consultant in the next phase of their client’s business, understanding their needs in advance of connecting.
How does your Bank’s digital strategy stack up?
In the new, differentiated banking marketplace, everything is to play for. At Redspire, we’re proud to be leading radical digital transformation in the sector via world-class Microsoft technologies. Together, we’re helping retail and commercial banks understand and engage with customers like never before.
No matter what stage you’re at in your transformation journey, there’s no doubt that your customers are already expecting the banking standards of the future, now. Download our white paper on the future of banking today and together we can explore the art of the possible.