Why does CRM sometimes fail to deliver? Why does any relationship? Here are ten ways to make sure you have the right CRM software partner. Know their strengths. Are they dedicated to the CRM platform you have chosen? Are they working with it day in/day out? Have they worked within a business like yours before […]
Every year, at around this time, we like to reflect on the year that’s passed and what the key learnings have been for us as a business and for the wider CRM landscape. This year, unsurprisingly, one of the main themes is the blurred line of customer experience and customer service. With much of our […]
25th May 2018 is etched onto the minds of businesses as the date where all data has to be in order. GDPR is approaching fast. Is it a big task? Yes, of course. Should you be worried? Only if you’re doing nothing. Is it an opportunity? Absolutely! It’s an Opportunity to Contact Yes, […]
What’s the difference between the businesses that cite CRM as the reason they’re leading and CRM that fails to deliver? The answer could be superficial stakeholder engagement. Most businesses understand the importance of getting buy-in to CRM and so most do some form of customer/stakeholder engagement, but in our experience, it barely scratches the surface […]
How would your customers rate the customer experience you give them? Would they call you customer-centric? The various departments of your organisation may all be delivering exceptional customer service but if it doesn’t all hang together into a solid journey from start to finish, then you are probably losing opportunities and loyalty. Customer experience is […]
If you’re investigating CRM for your business right now, you may have read articles about what happens when it goes wrong. In fact, if you were to ask leading businesses who are successfully using CRM what their journey to CRM success looked like, there may well be some tales along the way. We solely concentrate […]
One of the biggest challenges for an Insurance business scoping CRM software is getting behind the headlines and working out how it will provide customer knowledge and marketing opportunities. CRM is indeed the launch pad for digital transformation and yes, it does bring collaboration, communication and efficiency. Likewise, it does make light work of managing […]
The businesses that are growing despite the stuttering economy and uncertainty all have one thing in common – customer insight. And they’re not afraid to use it. It’s not surprising but many businesses looking at their competitors might think that they have a better management team, bigger budgets to spend or an easier product to […]
So, you have the remit to explore CRM for your organisation. You might be the CEO, the CTO, the COO or the Project Manager. Or maybe you’re just expected to report into them with your findings. Either way, the CRM scoping and selection process knows no job titles and whilst the journey can be shortened, […]
Have you discovered Microsoft’s Dynamics 365 for Talent app yet? We’ve been having a look around it, ready to discuss with a keen client and we’re already quite impressed by its first release. It has more features than we expected at this stage with more being released weekly. It was immediately clear how different job […]
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