Entries by

,

Unlocking the Insight of your Customer Data

The travel sector is awash with data. Mobile technology is fostering new data generating consumer behaviours and is dominating the travel industry. Google seems to have hit the nail on the head when it described the modern customer journey as a series of micro-moments. Think back to the last time a friend recommended a hotel, […]

by

Millennials Want to Give You Their Data

In an interesting article, E-consultancy recently highlighted the famous 2011 Wall Street Journal article “Why software is eating the world’. Six years on from that article, we have seen how digital technology has driven a huge shift in our daily lives with a proliferation of data, online customer service, customised experiences, bigger expectations, machine learning, […]

by
, ,

GDPR, a catalyst for positive change

There are two ways to look at the European Union’s General Data Protection Regulations (GDPR). For businesses already digitally underway, it’s another important tick in the box for compliance and best practice. They may even identify a few opportunities to enhance what they’re already doing. However, if you’re in a business that’s been dragging its […]

by
,

5 FAQs About GDPR

It’s only 11 months until the European Union’s General Data Protection Regulations come into force (25th May 2018). Our webinar this week is taking a look at how you can start your planning process for GDPR. First though, here is a rundown of our 5 most frequently asked questions. If any of this is new […]

by

A Holiday Begins With CRM

Holiday season is almost upon us and the travel and leisure industry is booming. More people are seeking new experiences than ever before. And 76% of them are buying online†. Not only is this great news for digital marketing, virtual experiences and efficiency, it’s a data goldmine that lets you meet your customers’ needs. From […]

by
,

The Big Data Challenge for Marketers

When we meet our clients for the first time, there are usually five immediate discussions. The first is about how Dynamics365 will make processes and people more effective. That’s an easy one. The next four questions revolve around data – big data (size isn’t everything), data management (management is not the same as insight), storing […]

by

5 Important Facts About Manufacturing Business Survival

By 2020, customer experience will be more important than price. Businesses will remain cost aware but stuttering customer service won’t be tolerated. Why? We live in the age of the customer.  Digital innovation has not only made it possible for businesses to deliver more, it has meant that customers know more and expect more.  It […]

by