3 min read

Social Selling at the Institute of Sales Management, Scotland.

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We recently attended the first ever Edinburgh-based event hosted by the Institute of Sales Management

The inaugural Scotland Event showcased the dramatic change in the sales environment, as businesses spanning all industries accelerate digital transformation through cloud technologies.

Businesses today are meeting the challenge of servicing a new breed of B2C customers and B2B clients who have ever-increasing expectations and demands on sellers. This is the age of the professional consumer.

Throughout the evening, one main question was raised…

Is cold calling dying out as an introductory technique for selling?

Selling and outreach are constantly shape-shifting. With the rise in intelligent, data-driven technology and machine learning, social media platforms are intuitively becoming the go-to place for content placement and customer contact. Cold calling has become a much less popular and effective method of interaction.

In its place, social selling has become a key part of an organisation’s customer engagement strategy. Why cold call when you can outreach to a warmed prospect, and make use of insights that make the nurture and sales process easier for salespeople, marketers and business owners?

What is social selling? And do traditional salespeople need to adapt?

Short answer, yes.

Social selling is a modern approach to identifying and engaging with a custom-built audience based on your business’s target market and a great way to establish rapport, connect and verify the legitimacy of the relationship between seller and prospect. Post-purchase by Microsoft, LinkedIn is proving itself one of the most valuable sales and marketing tools for social selling, with 96% of B2B buyers seeking to read content and engage with industry leaders (Demand Gen report, 2017). Other channels also have validity, and it’s worth pointing out that the fundamentals of social selling translate well to offline relationship building.

So is cold calling dead?

Technology is driving behavioural change in buyers and sellers and it’s essential that sellers keep pace in terms of expertise and personal learning, to avoid becoming redundant. That doesn’t mean there isn’t still a place for a cold call, however where engaged, meaningful contact can be achieved easily, why reduce your chances with your prospects?

Not only does social selling give you a 360-degree view of prospects, it allows you to tailor your approach to current customers and meet their needs at the right time. The social selling model supports account-based selling and allows you to deliver hyper-relevant messaging and content that speaks their language.

Social selling for operational efficiencies

According to a recent survey by CSO Insights and Seismic, one in three B2B sales professionals said that not only was social selling increasing the number of leads they had to work with, but also the depth of the relationships they had with existing and prospective clients. Building relationships rather than leading with the hard sell allows salespeople to maximise their own efficiency by reducing the prospect research time, having a positive impact on the sales cycle.

Transactional vs Strategic Sales

Cold calling is usually a game of chance with decision makers within a company out of reach for the average cold sales call. Social selling converts the sales process from transactional and functional, to a strategic plan that provides hard ROI, produces serious wins and enhances customer experience and satisfaction.

Companies are being left behind because they’re yet to acknowledge that the buying process has changed. It’s no longer a one-way system made up of cold calls, qualifying leads and sales demos. 84% of vice president and C-level executives use online and digital media channels to influence their purchasing decisions.

5 min read

Heal your business pain with Dynamics QuickStart CRM

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When it comes to business pain, at Redspire we’ve seen it all. And help our clients UK-wide solve theirs, via our Dynamics QuickStart CRM package or phased CRM implementation.

As one of the UK’s leading CRM consultancies, we are experts in resolving the digital and data pain points that all businesses face.

Our client base share similar internal challenges, but we understand that the internal approach to resolving them may vary from business to business. Time constraints, changeable budgets and operational capacity all impact the ability to undertake a CRM implementation project, even when it’s badly needed.

That doesn’t change the fact that we are living through the 4th Industrial Revolution. Consumer expectations are at their highest, radically transforming the way businesses interact when they sell, promote and provide service. In this digital age, personalisation and customer connectivity are a fundamental business priority. And the only way to achieve them is with a fit for purpose CRM system that will unify data, streamline processes and improve productivity.

Introducing Dynamics QuickStart CRM…

Dynamics QuickStart CRM is a fixed scope, fast implementation of Microsoft Dynamics 365, built to fit your business need, type and budget. Implement a new CRM, upgrade a current CRM or entirely replace your existing system fast, for maximum impact and little business disruption.

Perfect for busy businesses who want quick improvements and results, and suitable for all organisations of all shapes and sizes – from Banking and Financial Services to Manufacturing, Government and the Public Sector – QuickStart CRM from Redspire is a quick and simple CRM solution that delivers immediate results.

If you’ve heard your c-suite leaders and department heads make any of the following statements, your business will benefit from Dynamics QuickStart CRM…

PAIN POINT 1: “There’s no single version of the truth!”

Also known as the right hand doesn’t know what the left hand is doing.

It’s surprising just how many large multi-national businesses are operating with outdated data silos and no single view of their customer across various departments. Which begs the question, how can you understand your customer, predict sales propensity and provide great service, if you can’t view their interactions with your business holistically?

If your customer, sales and service data sit on multiple databases and spreadsheets, you’re undoubtedly only skimming the surface of your sales capabilities. Whilst delivering poor service to your client base. Yet you can optimise operations fast with Dynamics QuickStart CRM. Your teams and your bottom line will benefit from a single customer view that accelerates sales, personalises service and increases customer engagement.

PAIN POINT 2: “What are the salespeople doing?!”

Also known as the boss is getting twitchy because there’s no visibility of what the moneymakers are up to.

Digitally optimised workplaces and effective data and pipeline management have been proven to make teams much more productive. Yet workforces often resist the serious benefits of a transparent CRM system for fear of big brother watching, measuring their performance and finding it lacking.

With a collaborative, visible pipeline, the improvements to the workforce, customer and management are immeasurable. Put your hands on real time reports with ease, review an up-to-the-minute pipeline status and automate business reports at the click of a button with Dynamics QuickStart CRM

PAIN POINT 3 : “Excellent – sales are up…but where are they coming from?”

Also know as winging the sales process rather than using an evidence-based approach

If you aren’t tracking customer buying patterns, sourcing lead traffic and attributing your sales to marketing touchpoints, how can you understand your sweet spot? If you don’t track the customer journey and how you win or lose, you’re undoubtedly leaving money on the table. Which makes your salespeople’s lives harder and returns poor ROI from your marketing spend. Integrate Dynamics QuickStart CRM with your existing systems to see the bigger picture and find your strengths and weaknesses. And then watch your sales grow.

PAIN POINT 4: “I’m sick of the ‘them and us’ – they’re supposed to be part of the same team!”

Also known as sales and marketing blaming each instead of working towards shared goals

Despite being part of the same organisational family, with shared business goals, Sales and Marketing teams are notorious for being the warring siblings of the business world. How often are you hearing ‘what are marketing doing, there’s no leads coming through, and when they are, they’re awful!’ Or marketing complaining about lack of sourcing and poor conversions from the sales teams?

The issue is typically lack of visibility, reporting and communication. A CRM that works for all departments, tracking campaigns, leads and opportunities will encourage a positive workforce, working together with shared vision, and MI that fosters a collaborative, data-driven approach

PAIN POINT 5: “Where’s the paper trail for this complaint?!”

Also known as lack of customer information management

We’ve all endured the customer frustration of a poorly handled complaint. It’s often just as challenging for agents trying to manage customer services issues if their organisation isn’t managing data properly. Customers need to repeat themselves each time they call or email, and your employee is on the back foot from the outset, not knowing what decisions have been made previously. With QuickStart you can automate and aggregate customer service information, so that your people always have what they need to hand, when they need it.

PAIN POINT 6: “Reporting shouldn’t be this hard. Can’t we automate it?”

The simple answer is yes. And you should be! Free up your key people’s time from hand preparing reports and get them back to their day job. With QuickStart, you’ll access management information, sales, marketing and customer satisfaction reports as and when you need them, even when you’re on the go.

Ready to find out more about QuickStart CRM?

At Redspire, we specialise exclusively in Dynamics 365, helping clients across different industries – from Government to Financial Services – transform digitally. Working with world-class tools from the Microsoft universe, Dynamics integrates seamlessly with existing operations to unify whole businesses into a single, intelligent system. Get quick installation, rapid delivery and faster return on investment with Microsoft Dynamics QuickStart CRM. Read more today or get in touch for a no-obligation chat with our consultants now.

3 min read

Microsoft Inspire Keynote 2018: Emerging themes from Microsoft CEO Satya Nadella’s speech

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In his keynote speech at the global Microsoft Inspire conference in Las Vegas, CEO Satya Nadella talked about how technology and connectivity continue to improve human relationships, whilst reinforcing that ethics and user privacy continue to be the most important consideration, as we accelerate though the 4th industrial revolution.

This year’s Microsoft Inspire has been one of the most exciting and rousing yet, with a focus on increased innovation, growth and differentiation. If last year’s key takeaway was Microsoft’s commitment to transforming their partner relationships, this year is about accelerating partner support for the greater collective good. Microsoft’s overarching business vision of “empowering every person and every organisation on the planet to achieve more” will ultimately be driven by the Microsoft Partner eco-system.

Our Senior team attended the conference, and have summarised their top takeaways:

The Microsoft partner eco-system is bigger and more impactful than ever before…

…and jam-packed with opportunity. Over 17 million people are employed in the Microsoft and Microsoft partner ecosystem with total business projected at a phenomenal $4.5 trillion. Together we are in a unique position to unleash the power of real partnership for digital and technological success. Not just for business, but for customers, innovators and end users too.

Ethics and personal privacy is a fundamental human right.

Advances in technology and integrated Artificial intelligence (AI) are creating some of the most exciting changes in the world today, but Nadella has warned that they must not come at the expense of personal privacy and human relationships.

He said: “We have to have a set of principles that guide the development of AI and always do our very best work when it comes to privacy. As technology becomes pervasive in our lives, we must approach everything with the fundamental assumption that privacy is a human right.”

The importance of adding value not just creating brand values

Nadella’s message to students looking for a career at Microsoft?

“If you want to be cool, go somewhere else. At Microsoft, our job is making other people look cool.”

Sharing incredible stories of business transformation via the partner eco-system, the message and focus for the future is on driving positive, global impact through cutting edge technology and industry-specific solutions like Microsoft Dynamics 365.

People and connectivity is being re-imagined, now.

The future of digital is people and human centric, made possible with by ever-increasing advances in Microsoft’s Azure Sphere secure technology. Internet connectivity is becoming a two-way street, creating a holistic user experience that decouples us from the chains of the tech, whilst improving seamless machine integration in our day to day lives.

Nadella said: “We are going to infuse everything with AI. It’s going to have perception capability, language capability and autonomy that’s going to be built into the applications going forward.”

Over the next few years, more and more consumer gadgets and appliances will connect to the Internet and each other, with the capabilities to talk to us, listen, predict behaviour and act on our behalf. The tech we use will become seamless, multi-device and multi-sensory.

As organisations globally hurtle through accelerated digital transformation, driven by cloud and artificial intelligence, mixed reality and the Internet of Things, these tools and technologies are re-imagining consumerism, business and society for the greater good.

And yet consciously, we may never even be aware that we’ve interacted with a computer…

Ready to find out more about how Microsoft’s up-to-the-minute technology can improve your business operations, sales and service? Contact us today for an informal chat…

6 min read

Public Sector: Digital Transformation through Microsoft Dynamics 365

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Can public sector organisations afford not to take advantage of digital tools?

It’s a slightly controversial statement but nevertheless true. Whilst commerce and industry advance at speed towards great digital change, the public sector in the UK is in danger of being left behind. Potentially, at great sacrifice to public health, well-being and economic wealth. It’s indeed an uncomfortable truth that our most visionary, forward thinking public sector leaders are challenged every day in a drive to make UK public services world-leading again.

Digital transformation in the public sector

In the UK’s Institute for Government’s Manifesto for Changing Public Services it’s estimated that up to £46billion could be saved across UK public sector year on year with digital transformation that eradicates out-dated legacy systems and the need for costly suppliers. Which equates to an additional 1m frontline public servants.

Which begs the question, can public sector organisations afford not to take advantage of the digital tools available today?

Innovative public sector leaders value digital change

Innovative leaders in the public sector continue to push the mandate in a positive direction, encouraging their boards and final decision makers to engineer the digital change that will steer the UK and its people in the right direction. All the while, commercial private sector businesses, innovative third sector organisations and manufacturing, banking and financial services leap ahead with digital transformation that’s energising their business, boosting their bottom lines, massively slashing costs and increasing customer satisfaction tenfold.

Deploying an innovative digital toolkit has the power to solve much of the organisational pain our local authorities and service providers face, whilst correcting the disconnect that so many of our citizens feel from our elected leaders and public services. Saving heaps of money from public funds in the process.

CRM for citizen engagement

As the demographic make-up of our country ages and shifts, it has never been more important to reach citizens at a time that suits them, where they naturally consume their media and messages. Our culturally diverse and digitally switched on nation demand personalised multi-channel, multi-lingual interactions. Keeping citizens informed, engaged and aware in a cost effective, timely manner, and in a way that speaks their metaphorical language is invaluable. Yet a difficult operation without the right digital tools.

CRM solutions for the public sector

Enter Redspire and Microsoft Dynamics 365, with the tools and expertise you need revolutionise your organisation. Bespoke solutions built to your organisational needs, these purpose-built Customer Relationship Management (CRM) applications work seamlessly to help manage specific business functions across the organisation including Customer Service, Operations, Finance, Field Service, and Marketing, and all contribute to Customer/Citizen Insights.

CRM in simple terms simple terms is a category of integrated, data-driven solutions that improve how you interact and do business with your clients. CRM systems and applications are designed to manage relationships, track engagements and sales, and deliver actionable data, all in one place.

The next generation of intelligent business

Microsoft Dynamics 365 is the next generation of intelligent business applications that enable organisations to grow, evolve and transform. As technology continues to transform the world, Redspire are a driving force that will help public sector organisations optimise operations, reach and engage with the public and empower employees to deliver services and the most personalised and powerful ways

Digital Transformation is here. And it isn’t only for corporate, digitally focused businesses. The tools must be deployed for public sector organisations. Our public services can, and should be as accessible as Amazon, as easy to use as Google and as exciting and flexible as Uber and AirBnB. And all delivered ethically to deliver front end services, in the public’s best interests and with the ability to save millions in public funds.

AI for the Public Sector

Artificial Intelligence has become ‘The New Normal’ and touches many aspects of our everyday life. Early adopter public sector agencies like Enfield Council and Aylesbury Vale District Council are already seeing the transformative value for services and citizen engagement, investing in AI chatbots to improve customer service, simplify internal processes and to guide residents through various form fill processes.

Constantly learning from previous conversations with residents, these revolutionary bots have the power to improve response times to generic service queries in areas like benefits and council tax queries, refuse collection requests and so much more.

Future planning with CRM

What does the future hold? The certainties are improved efficiencies, reduced demand on services and employees, a holistic citizen view that creates a better client experience and improved insights that lead more effective service provision. Digital tech provides a tremendous opportunity to improve all citizens life, for the common good of our country, and with ethics, security and privacy at the forefront of all decision making.

The fourth Industrial Revolution is here

We are now part of the 4th Industrial Revolution. The McKinsey Institute has stated that AI is contributing directly to a tremendous transformation of society, “happening ten times faster and at 300 times the scale, or roughly 3,000 times the impact” of the Industrial Revolution in the 1800’s.

What does this mean practically? Digital learning and skills development will be a core component of literacy and basic life skills. From pre-school to higher education, our education system must revolutionise and ‘keep up’ with the constant digital developments to ensure we don’t face skills shortages or challenges with talent acquisition.

What is certain however, is that change resistance within the public sector is beginning to break down. The opportunities for cost and efficiency savings, shared resources and joined up processes are too phenomenal to be ignored. Case in point, the Smart London plan, in which the City of London sets out the bold yet achievable ambition to become the smartest city in the world through mobilised services, data innovation and Artificial Intelligence. Improving the lives of some 30 million visitors, residents and workers.

Accelerating Digital: An Interactive Forum for Public Sector Leaders

Redspire has been a Microsoft Dynamics CRM Partner for over 15 years, helping all types of organisations across the UK transform through digital innovation and improvement. Our ever-expanding team of Microsoft certified consultants bring Dynamics 365 to life, with a bespoke solution that overcomes unique organisational challenges with a straightforward, customer centric approach. Our clients stick around, partnering with us long term, every time.

If you’re a digital leader who’d like to be part of the discussion on advancing digital transformation for the greater good in your organisation, reserve your spot at our interactive forum for public sector leaders today.

This not to be missed forum at Microsoft Scotland HQ, Edinburgh on 1st November 2018 will be chaired by Dr Jim Hamill – in association with Microsoft, Bridgeall and Exactive. Together, we’ll set the tone for the future of digital innovation in Scotland, and provide invaluable tools and support that persuades stakeholders and key decision makers on your future vision.

Full details can be found here – Accelerating Digital: An Interactive Forum for Public Sector Leaders. Sign up today.

1 min read

Accelerating Digital Event: An Interactive Forum for Public Sector Leaders

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The need for public sector organisations to transform digitally is now widely accepted. Senior Executives seeing the value and embracing change and digital innovation that will positively shape their future of the organisations they lead.

With the focus shifting from the WHY to the HOW of transformation, Redspire and our partners invite you to the Accelerating Digital Interactive Forum for Public Sector Leaders, which will present scenarios covering the public sector workplace of the future.

Microsoft Gold Partners Redspire, Bridgeall, and Exactive, invite public sector leaders to share how the Microsoft toolset – including 365 – has helped them drive change in their organisations.

Using live interactive audience polling and open group discussion, forum participants will be able to:

  • Share their hopes, aspirations for and experiences of driving digital change.
  • Evaluate the digital transformations progress currently being made, benchmarked against accepted best practice.
  • Assess the main drivers, barriers and obstacles to change.
  • Review how these can be overcome, providing highly practical advice to achieve success.

The forum findings will be developed into a short White Paper: “The State of Public Sector Transformation, 2018” and made available to all participants after the event.

Please join us in this interactive and highly valuable event and add your voice and experiences to the debate on accelerating digital in the public and third sectors.

You can find more information about the event and register to attend, free of charge, here.

The Redspire team, and our valued partners look forward to seeing you there.

 

 

3 min read

10 Things to Know About Your CRM Partner

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Why does CRM sometimes fail to deliver? Why does any relationship?

Here are ten ways to make sure you have the right CRM software partner.

  1. Know their strengths. Are they dedicated to the CRM platform you have chosen? Are they working with it day in/day out?  Have they worked within a business like yours before and if not, how well do they know (or get to know during pitch) your sector’s challenges?
  2. Know their structure. It’s all too easy to give the contract to a CRM partner on the basis of price, proposal and the people you met at the pitch. But those are all fleeting moments and what you need to know is the day-to-day reality of working with them. Who are the team working that will work day in and out on your project and what are their roles? How do they communicate with clients, and with each other? What processes do they follow to make sure nothing slips through the net or is misunderstood? What are their individual competencies and experience? What additional value will they bring to the project?
  3. Know what you’re getting. What level of system detail can you expect to see before being expected to sign on the dotted line? Make sure it’s what you’ll need bearing in mind the different stakeholders who will have to sign off on your final decision.
  4. Know their wider business knowledge. This might seem obvious. It’s all very well having a partner who knows the CRM platform inside out but they have to also have business sense. You want them to understand the current customer experience challenges that technology, legislation and your sector are throwing up, as well as then quickly understanding the process challenges from within your business. Do they understand how to be GDPR compliant? Can they help you get there?
  5. Know their capacity. What else they are working on during the timescales you are planning around. Do they have capacity? Should you wait until they do? Will you be a priority?
  6. Know their skills. Don’t just ask how many clients they have, who they’ve helped or the results. Know what kind of modifications they’ve made to make the CRM platform work with client’s existing infrastructure.
  7. Know their aftercare approach. Once you’re up and running, how do they stay in touch with you and your team? What does support look like? Is it as and when? Proactive? Reactive? Are they providing value all the way through?
  8. Know their honesty. Just how clear are they about what can and can’t be done? Do you sense there are things being said to secure the deal? Trust your instinct and push for commitment if you’re not sure.
  9. Know your own project team. Are they and the potential partner team compatible? They are going to be working closely together and it would be far more beneficial to have a mutually respectful relationship rather than supplier/client.
  10. Know their current client list. Don’t be put off by where they don’t already have a business in your sector. It means there will be no conflict of interest and with any good partner, they will be party of their platform network and as such, have access to shared knowledge and practice that will only add even more to the balance of skills, technical know-how, business aptitude and team relationship.

Our CRM discovery webinar series was set up to help you own each stage of the CRM journey so that you can arrive at the right software and partner for your organisation.

Catch up on our free webinar series ‘Your 8 Steps to CRM Implementation Success’

 

Want to know more about Redspire? Here’s our MD Billy to give you a quick summary:

3 min read

Why CRM Doesn’t Instantly Create Customer Experience

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Every year, at around this time, we like to reflect on the year that’s passed and what the key learnings have been for us as a business and for the wider CRM landscape.

This year, unsurprisingly, one of the main themes is the blurred line of customer experience and customer service.

With much of our new work this year coming from the insurance and financial services sector, we’ve been at the coal face of one of the most commoditised markets, and each and every one of those projects has been a salient reminder of the enormity of customer experience.

Regardless of the sector that your business is operating in, customer service and customer experience are two different things.

Customer service is about those individual moments when employees are providing direct interaction to customers, what happens prior and what happens next.

Customer experience is so much wider than that. It encompasses every single aspect of how a customer perceives your organisation. Website, packaging, events, marketing campaigns, sponsorships, blogs, product delivery, going beyond the necessary, knowing customers so well you can predict what they might be interested in next, knowing when to back off, knowing their price.

So, even with the best efforts of every single department to provide excellent customer service every time, if they are not joined up, your customer is left with just a snapshot, and that’s not enough to evoke the positive feeling you need to create customer loyalty. It’s enough to satisfy their need in that particular transaction but nothing more.

That comes down to emotions. Yes, even in B2B.

Emotions shape the attitudes that drive decisions. More than 50% in fact according to the Journal of Consumer Research.

Customers will be loyal because they remember how they feel dealing with you. If you get it right once, well done. If you get it right twice, not bad at all. If you get it right across the whole journey, you’ll win their loyalty. I know if I think about the businesses that we deal with, and those I interact with personally, I know I could go anywhere at any time. I have to like them. I have to think they make my life easier or better in some way. And for our insurance clients where prices can always be matched, it’s been even more critical that they don’t slip up, ever.

In one department such as claims handling, everything could go beautifully. But if I’m the customer and I’m contacted at the same time about a fantastic new product and it doesn’t recognise I’m currently dealing with another claim, I’m going to wonder why departments aren’t talking to each other! Separate decisions in separate departments all impact on customer experience so it MUST be joined up.

Businesses starting their journey with CRM generally always want to know how it will help create customer experience.

It won’t. It will, however, facilitate it.

It will bring together all of those excellent customer service efforts into one place meaning that the overall effort can be overseen and future needs can be predicted before the customer even knows they have the need. You can be attentive and proactive without wasting their time.

With 60% of customers willing to pay more for a better experience (according to American Express) and the increase in customer loyalty that comes with it, look beyond the functionality of the CRM systems you are looking at, and really get to grips with the very first stage of how it will inform your overall experience.

 

Want to follow up on this?

We’ve broken the CRM journey into key chapters. Find the full series overview here.

In the spirit of customer experience, we also like to talk. Every conversation leads to more knowledge so feel free to get in touch!

3 min read

5 Reasons to Celebrate GDPR

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25th May 2018 is etched onto the minds of businesses as the date where all data has to be in order. GDPR is approaching fast.

 

Is it a big task? Yes, of course.

Should you be worried? Only if you’re doing nothing.

Is it an opportunity? Absolutely!

 

It’s an Opportunity to Contact

Yes, it’s ironic. The very fact that some people may not want to be contacted anymore gives you a reason to contact them.  That’s a fantastic opportunity. You are delivering good news – that you take their privacy seriously and that you only ever want them to send information that will add value to their day. That’s better than many other messages they will have had from you in the past. As long as you are/have been clear and transparent with opt-ins and you can track this, you can keep them on file. Win-Win.

 

Better data means truer results.

So, yes, your data count may come down by quite a lot. But how engaged is your database? You’d expect your active customer database to be vibrant and active but what about your prospects? The chances are you have mailed them more than they’d like and if they haven’t replied by now, well, I think you know the answer. So, how does that look when you’re reporting campaign results? If you can weed out the prospects that don’t want to be contacted, your response rate will actually improve. Don’t worry about those you’ve lost. They’ll be grateful to you and chances are they’ll find you again if they have a need.

 

Get the edge over your Competitors

Who would you rather do business with? The company who respected your right to privacy? Or the one who didn’t get around to it? The one who saw it as an opportunity to check in with you and see if there is still an opportunity there? Or the one who just did nothing and hoped for the best?  GDPR is not just a new legal requirement. It’s a customer experience opportunity and something that should become regular practice. This could be one of the best incentives you’ll ever have to sharpen up your data strategy.

 

Underhand Tactics Cost

There’s something reassuring about knowing that the businesses who disregard data privacy will have bigger penalties. Although getting it right for your business will initially take effort, the overall benefit for us all as businesses and consumers makes it worthwhile. GDPR is a customer experience improvement that we all benefit from and whilst it’s a high cost for unintentional slip-ups, it’s a fair one for blatant disregard.

 

Inform your Strategy

Use the opportunity well and you could find out more about what makes them tick and where exactly they are in the buying journey. You can discover content needs, preferred communication, other interests just for starters. Basically, segmentation and targeting insight that will help you to freshen up your conversation with them and move them along the pipeline.

From our point of view, a Dynamics 365 CRM system with true, segmented and up to date data will always provide sharper insights for operational efficiency and opportunity spotting. With a platform so good at bringing information from around the organisation into single customer views, it means precision and process that will convert.

Want to know more about GDPR? Watch our GDPR Q&A webinar or drop us an email at info@redspire.co.uk for more information on how Dynamics 365 can help.