Regardless of which way you voted in the EU Referendum, the consequence of the planning process and the eventual exit will impact upon all businesses at one level or another.
Right now, we’re finding that more businesses are looking to protect their position with CRM providing a productivity and customer closeness advantage. Will that continue as Brexit progresses? We hope so. It’s easy to want to batten down the hatches in economically turbulent times but this is no ordinary time. Technology will continue to gather pace and change the way businesses work. Microsoft has provided us with the product, our job is to continue to make the cost benefit ratio stack up for our customers.
In the meantime, we have a lot of existing customers asking about the security of their cloud data. Here are the facts.
Digital borders are inevitable.
The United States and the European Union are still working on a new data privacy agreement, governing the flow data between the two. The ‘adequacy’ decision is not yet defined which means it’s already tricky. The UK will need to go through the same process with both the EU and the US as part of the Brexit preparation. Our privacy laws in the UK must meet new EU rules for businesses to be able to have cross-border data flows.
What can your business do?
You need to have flexibility in cloud options and be able to adapt to suit customer needs and comply with data sovereignty laws.
The effect is two fold.
- Businesses in the UK may need to look at where and how their data is being stored and shared globally. They will need to meet UK data legislation and still need to follow the EU General Data Protection Regulation (which become enforceable in 2018).
- Businesses based in Europe will need to look carefully at the data legislation that the UK brings in and make sure that it meets European requirements.
Dynamics CRM customers will be better off than most with the size of Microsoft’s cloud network and with more than 100 data centres worldwide the flexibility is there to adapt where required. Your business’ data can reside wherever legal requirements necessitate. However, don’t forget it’s who the data is about, not just where the data lives.
So, what do you need to do right now? If you think your business will need to look at data centre locality, talk to your Microsoft Partner. Get an idea of what’s involved, who you need to involve at your end and create a plan for what needs to happen when so that you don’t get caught out with a too short timescale and fines that could be as much as 4% of your global turnover. Otherwise, trade with Europe could be off the table.
Any questions? Feel free to get in touch.