The drivers of CRM adoption vary by department – here are some tips for each team leader.
You may be convinced of the case for CRM. But what about the people who work for you?
If you lead a team or department, you know it’s the people on those teams who’ll determine whether a CRM effort succeeds or stagnates. But too often, CRM is positioned as a mandatory take-it-or-leave-it to employees… without articulating how it can deliver better outcomes for their working lives.
Here’s how Directors and other C-level people like you can make sure your people know the size of the prize.