3 min read

Microsoft Dynamics CRM: Fall Update Marketing Enhancements

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Update Overview

The recent Fall Update has brought about an arsenal of powerful tools for users across marketing, sales and customer service. With today’s constantly evolving and turbulent environment, it has never been more important for business owners to be able to accurately measure the impact that the marketing department has on their bottom line. There have been several improvements to the marketing functionality of Microsoft Dynamics CRM which allow users to move from planning to execution with confidence and agility using the power of office 365 and Power BI to allow to measure marketing performance across multiple channels from start to finish, to enable users to turn their marketing ideas into reality. It is now possible to build a sales pipeline and evaluate the impact of your marketing efforts in real-time, allowing users to make adjustments according to live data.

Marketing Update

There have been a number of areas in Dynamics CRM that Microsoft have targeted with the recent fall update, and the marketing functionality of the solution has been greatly improved. These improvements include;

  • SMS Marketing – opt in/out, SMS blast campaigns and campaign integration.
  • Campaign Management – Email scale for large volume sends, email editor and campaign console.
  • Modern UI for Digital Asset Management – Replaced Silverlight with HTML 5 controls for annotation and asset explorer.
  • Analytics – Role based Dashboards for campaign manager.
  • Compliance – ISO 27001 certification.

SMS Marketing

The most significant investment has been in making SMS marketing part of the overall marketing campaign management capabilities. SMS marketing is based around building and nurturing a database of high quality, opted in customers.  The nuts and bolts of SMS marketing are quite simple, the company needs to acquire a short code, which is usually 5 – 6 digits long, this is where marketing messages originate and terminate. They then need to specify a keyword which differentiates marketing campaigns and customers and determines what messages go to what group of customers. Then the actual SMS, which contains the marketing message (i.e. text “gold” to 23456 for your chance to win a year’s supply of free bananas).

Benefits

The Fall Update will enable marketing professionals to go from planning to delivery utilising the immense power of office 360 and Power BI to measure the effeteness of marketing campaigns on specific channels from the inception of the campaign to the end in order to see what is working and what is not. This will further enhance the ability of the user to turn their marketing ideas into reality.

The benefits of integrating SMS marketing into the overall marketing campaign framework are extensive. A report from Smartinsights.com highlights these benefits.

  • It is an extremely direct channel with a 97% read rate within 15 minutes of delivery, which is much higher than email.
  • It can work very effectively as a standalone channel, but can be even more effective when integrated with other marketing mediums.
  • It is a fantastic channel to learn more about customers, research show that 31% of customers respond to surveys via SMS.

SMS marketing is an effective way of increasing overall engagement across the entire customer lifecycle, and response data is a fantastic way for those wishing to incrementally improve their communication efforts to monitor, adapt and improve.

For more information about the fall update download: The Ultimate Guide to: Features and Benefits of the Fall Update.

2 min read

Upselling and cross-selling [Slideshare]

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In order to really boost your business you need to be upselling and cross-selling to the customers who you know can best increase your margins. Discover how to achieve this in the following slideshare. Read more

1 min read

Successful CRM in 3 Easy Steps

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Customers, relationships and management are three core elements of a successful CRM.

Many businesses are reluctant to introduce CRM into their processes. This reluctance to change is understandable when 63% of CRM projects are known to fail. For businesses looking to move forward, CRM is essential, but achieving success with new systems and strategies is key to generating ROI. This slideshare highlights three easy steps that will help you to achieve success with CRM.

Remember that CRM is pretty self explanatory. You need to prioritise your customers, your relationships with them and manage the cycle from end to end. Your customer should always be at the heart of your CRM strategy and getting the most out of your systems, whether that’s through buying more or having stronger communications with you. Once you’ve established the three key steps outlined in this slideshare, you’ll be well on your way to successful CRM.

Discover further ways to get the most out of your CRM by downloading: The Ultimate Guide to: Using CRM for data driven marketing success

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1 min read

Don’t Fall Foul of These CRM Implementation Mistakes

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A new CRM implementation could transform your business and take it to the next level, but beware – if implemented incorrectly it could end up crippling your bottom line.

CRM can transform your business. It can give you deeper understanding of your customers and boost engagement in your data driven marketing campaigns, transform mere customers into brand evangelists and, as a result, grow your business.

BUT if implemented incorrectly CRM can damage your business, your customer relationships and ultimately your bottom line. In fact 63% of CRM initiatives fail due to companies rushing in, throwing money and resources at CRM implementation without fully considering how they’re actually going to implement it.

However the benefits of CRM implementation far outway the risks. Per salesperson CRM can increase revenue by 41%, three out of four customers spend more money because of a positive customer experience and CRM can improve customer retention by as much as 27%.


With these five critical areas covered, you’re now in a better position to ensure your CRM implementation is as pain-free as possible and, most importantly, successful.

Once your CRM has been implemented you can start reaping the benefits, cross selling, upselling and delighting your customers.

Take the next step in implementing your CRM and download your free eGuide: The ultimate guide to: winning board support

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