In this free Marketing Automation white paper, discover the steps you need to take to kick-start your marketing automation process including:
- What is Marketing Automation?
- Why is Marketing Automation so hot now?
- What can Marketing Automation do for you?
- The marketing and sales funnel explained
- How do you get the most out of Marketing Automation?
Excerpt: The Simple guide to Marketing Automation white paper
Mareting automation is an ‘enabler’ – it makes marketing related communications with individual prospects or customers easier and more possible than ever before so that you can nurture individuals depending on their readiness to buy.
It is an ‘engine’ that allows you to process
- behavioural data about an individuals prospects interactions with the majority of your digital assets across websites, landing pages, emails, social media, blogs etc.
- provided data by the prospects themselves which is captured.
Download now to read the whole white paper.