- What is CRM?
- How Can CRM Help your Sales People and Marketers?
- What is the Role of CRM in the Sales & Marketing Process?
- Measuring and Benchmarking Success of your CRM
- Why Marketing Tools and CRM Should be Integrated
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Excerpt from CRM for Sales and Marketing white paper
… CRM systems have evolved into a sales management tool too, which gives the sales team access to better quality lead intelligence located in one place. This gives complete visibility into the sales pipeline, allowing for improved funnel management, helping reps closely track prospects, manage contacts and prioritise leads – and also allows for more accurate forecasting.
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