What is CRM in 2017

Your CRM Strategy in 2017

Join our webinar and start your CRM strategy planning by getting to know what CRM is and how it can benefit your business.

CRM has been on a journey. What started off as a sales management tool morphed into a system that drives customer interaction and business growth by improving business processes taking functionality from transactional to interaction based. It’s now all about the CRM strategy. What’s yours?

Watch our 20 minute webinar

In the first of our CRM Preparation Series, we’ll be looking at what a CRM strategy is, as well as why and how businesses across every sector are using CRM to meet their business objectives and challenges.

Webinar objectives:

  • Understand why you need CRM strategy and how you can shape yours.
  • Explore what CRM can now do across your business.
  • Learn how CRM drives profitability by informing decision making and enabling growth.

Series overview:

This webinar is the first in our expert-led new CRM Preparation Series. In future webinars, we’ll show you how to scope your requirements, look at platform options and understand partner/vendor relationships. See our full list of topics in this series below.

Watch the free video

To view this webinar recording, simply fill out the form below and enjoy.