2016 Benchmark Report: Measuring CRM Success

Enterprises are waking up to the opportunities CRM offers, and maximising its potential from selection through to implementation and transformation.

In our 2016 Benchmarking report discover:

  • The surprising primary reason for implementing CRM (it isn’t increasing sales)
  • How ROI expectations on CRM are increasingly realistic, with 65% of businesses achieving ROI within their expected timeframe
  • How IT directors are taking the lead when it comes to project sponsorship
  • What the most important considerations are when choosing a CRM platform (it isn’t just cost).

Discover what 2016 holds for CRM projects across the UK, download '2016 Benchmark Report: Measuring CRM Success' now.

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