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Why Insurers Choose Dynamics 365 for Customer Retention

Do the words comparison site make you squirm a little?

The UK insurance industry suffers the highest rate of customer churn versus other service industry segments. A recent customer retention survey commissioned by Accenture estimated that insurers lose around 20% of their customers each year that results in £3.3 billion of churn across home and motor insurance alone. That equates to approximately £500,000 to £1 million in lost premiums for every 1,000 policies.

There are three key areas to focus on:

  • Customer insight – how well do you know your customers? Do you have the data? Do you have the segmentation? Do you have the interaction?
  • Personalised products and services – do you offer them? Can you operationally support them?
  • Channel Recognition – Customers are setting the tone now and have increasingly complex purchase journeys. How are you acknowledging the shift?



Billy Lyle

Managing Director,

Redspire CRM Software

Billy Lyle is the Managing Director of Redspire Ltd, a Microsoft Dynamics Gold Certified Partner. Billy’s CRM career spans 22 years and across retail, manufacturing, public sector, financial services and technology sectors.

Redspire has helped organisations identify, implement and manage the right CRM tools to achieve their business objectives.