Presenters: Paul McLaughlin, David Greenlees
Duration: 30 minutes
This webinar looks at how Microsoft Dynamics CRM will help your business improve its marketing reach, and measure its effectiveness across all digital channels.
- Dynamics CRM interface being familiar to Microsoft Office users and easily adopted
- Creating a transparent and qualified lead journey from suspect to prospect onto opportunity and through to sale
- What marketing automation can do for you
- Understand your website performance
- Score and qualify leads using defined measures
- Recognise what channels are working and what are not
- Integrate the sales and marketing process and collaborate across the departments
- Marketing performance at a glance using senior management dashboards
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