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Using CRM for Marketing Automation

Presenters: Paul McLaughlin, David Greenlees

Duration: 30 minutes


This webinar looks at how Microsoft Dynamics CRM will help your business improve its marketing reach, and measure its effectiveness across all digital channels.

We’ll demonstrate:

  • Dynamics CRM interface being familiar to Microsoft Office users and easily adopted
  • Creating a transparent and qualified lead journey from suspect to prospect onto opportunity and through to sale
  • What marketing automation can do for you
    • Understand your website performance
    • Score and qualify leads using defined measures
    • Recognise what channels are working and what are not
    • Integrate the sales and marketing process and collaborate across the departments
    • Marketing performance at a glance using senior management dashboards

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