CRM for Sales: 5 things yours should be doing

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Sales run the risk of reduced productivity and efficiency if they don’t embrace the far-reaching potential of CRM.

On paper, the adoption of CRM by Sales should be a ‘no-brainer’. Its toolset is designed to aid sales efficiency, enabling teams to close more deals, increase sales and improve forecast accuracy.

But there is a very real problem.

Takeaways:

  • Embrace CRM automation to boost sales efficiency and productivity.
  • Boost forecasting and reporting effectiveness.
  • Bring Sales and Marketing closer into alignment to realise their full potential.
  • Allow Sales to access vital information via mobile solutions to maximise their sales success wherever they may be.
  • Offer full and proper training to ensure your sales team buy-in to your CRM platform.

Only 4% of companies don’t achieve ROI from their CRM system within the expected time. Uncover real CRM results, download our 2016 Benchmark Report: Measuring CRM Success.

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