0845 226 8170 or arrange a call

Turning social media into links

Google’s changing methodology has seen inbound links decrease in importance as a marketing tool. But they still matter, and social media can help you get them.

The days of buying links are long gone and it’ll take a little more effort and skill to earn social links.

Here are four strategies to give a try.

  1. Interact early and often
  2. When the links you’d like are from big, important sources you need to get in early where you’ll be seen.

    You also need to bring something new to the conversation, saying ‘I love your post’ isn’t enough. Add a link to some other relevant content (if it’s your own, even better), or ask a question. Use this strategy to get noticed and then jump in and offer to help out with some useful content of your own, you’ll certainly get gratitude and links that way.

  3. Use tools to find the right people
  4. You’ll need to do some research, so make use of the tools that are available. Google, of course, using the colon feature to limit your searches to specific sites, but also Followerwonk for Twitter, Fresh Web Explorer (subscribers only) is good for blogs, and so on.

    This will help you find people who are already in your area of interest and who will be good targets for links. The web, particularly the social web, can feel huge and random at times – that’s one of its attractions – but there is order out there if you search for it.

  5. Tell people when you talk about them
  6. This may seem obvious, but don’t-ask-never-got as they say. So, if you review someone’s product in your blog let them know.

    Keep it honest and if you produce content that might have a wider use in your industry then don’t be shy of suggesting it to other people, you may get a link and a reference.

    For some fresh examples, look at Kingcontent.com’s article on small businesses who make social content work for them. Especially on a small budget, smart social content can be a very effective way of getting the all-important backlinks.

  7. How it works
  8. Your Google ranking can improve from social interactions alone. Shares, clicks, adds, they’re all part of the equation these days. A large, active social following will get your content noticed and can lead to good, old fashioned republishing links from high quality site, which is what we’re all after.

The following two tabs change content below.
Gordon Johnston

Gordon Johnston

Microsoft Consultant at Redspire
Gordon has been developing Microsoft products for 14 years and has a deep understanding of Dynamics CRM. He applies this experience to developing our client solutions which he pushes forward in consultation with clients.
  • Would you like a free trial of Microsoft Dynamics CRM 2013?
    Sign up here and get your 30-day free trial for 25 users immediately. No credit card required.

    Your E-mail*