Does the cloud seem like a luxury you can’t quite justify? An unnecessary expense? Did you know that if you choose the right cloud, you could actually save money and in most cases increase profits?
There are several ways to look at adopting a cloud CRM. The most economical way is to consider hardware costs and the need to update on a regular basis. Ask yourself, how much do you spend on upgrading your hardware to ensure that the latest softwares runs efficiently? Constant upgrades become less of any issue when the computing is handled off-site, with terminals on your end only really needing an internet connection. There are other things to consider too; with fewer powerful computers and far fewer servers onsite, you can outsource the cost of maintenance. Assuming you’re new to CRM, there is an additional advantage in not having to purchase new equipment on top of reduced maintenance fees. Outsourcing affords you and your IT department a more stress free existence, permitting you to concentrate on bigger picture solutions within your organisation.
It’s the little things
It’s worth noting how the improved functionality offered by using a cloud CRM could boost revenue. A cloud CRM, such as that offered by Microsoft Dynamics CRM, adds a degree of flexibility to your workforce. Do your staff have different device preferences? Are some aggrieved at the prospect of using a desktop? Is there an office rivalry between OSX users and Windows? Using a cloud CRM allows all their needs to be met as the CRM is available and compatible on them all. Small things such as these help to boost office morale and, in turn, help drive productivity.
Even more importantly in this cross compatibility is mobile functionality, Microsoft Dynamics CRM supports Android, iOS and Windows Mobile as standard. A CRM built from the ground up to maximise mobile use permits your mobile Sales reps to have access to the same high quality information as those that are desk-bound. Productivity has been shown to increase by as much as 15% when sales teams have access to a mobile CRM platform. No longer will forgotten documents foil a sale, as everything can be contained, edited and added via their mobile phone or tablet.
What about privacy?
The level of a security on offer at the world’s data centres is another reason to consider switching from an in house CRM to cloud CRM. Data centres are known for having physical security measures on par with major banks with only a select few having access to the physical servers. In the age of the litigious person who is already quite sceptical of having their details stored elsewhere, this is particularly reassuring.
Digital and logical precautions are also regularly updated to keep in line with industry standard. Microsoft, for example, stick to ISO 27001 certification to ensure they remain ahead of the curve. CRM security measures extend beyond both digital and physical security to include many redundancy features. Multiple backup locations and power redundancies are standard procedure at Microsoft data centres, guaranteeing that, in the unlikely event that anything happens at a particular data centre, your data is still secure and accessible round the clock.
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