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Building Customer Relationships: Are You Doing it Well? Checklist

We all are B2C customers with our own set of expectation about vendor’s business processes. We don’t tolerate ‘hiccups’ well unless the particular company happens to be our preferred provider. When it comes to the B2B market, this is somewhat...

CRM Effectiveness: Can You Measure it Well?

Many companies now view customer relationship management (CRM) tools as an important part of their business, because of their huge capabilities. CRM’s are like an extra member of your team – providing reports, analysing and collating data, identifying...

Data Management: Capturing, Storing and Using Data Effectively across Channels

It is an unfortunate fact of life that many information technology systems, whether customer-facing or back-office, were designed on what is sometimes called a vertical basis. That can be a serious problem for an organisation, unless CRM (customer relationship...