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Microsoft Dynamics CRM 2013 Launch

The new Microsoft Dynamics was launched on October 31, but this new CRM platform (customer relationship management) shouldn’t be a Halloween horror story for the software giant, which is promising much better social CRM, a great experience on mobile...

CRM Training: Do you Need it?

So, you’ve forked out for a customer relationship management (CRM) system, the last thing you want to do now is hand over more cash for training. But, is this investment the only way to get the best out of your new CRM system, saving money in the long...

CRM Pricing: Don’t Pay for What You Won’t Use

Customer Relationship Management or CRM is all about the bottom line – converting browsers into buyers and occasional customers into regular spenders – so make sure you don’t waste money when you actually shell out for your system. The problem is...

Microsoft Dynamics CRM 2013: What Can We Expect

Microsoft have been in the customer relations management (CRM) game for a decade, and on July 28th their latest product, Microsoft Dynamics CRM 2013, went into closed beta testing in preparation for a release sometime before the end of the year. So, what...

What is the Effect of CRM on Customer Relationships?

Customer Relationship Management is now considered something of a proven success. It’s all about making the right offer to the right person at the right time and if a system can help you do that, then you’d be a fool not to sign up surely. Or would...

What is CRM? CRM Basics: a Quick Beginner’s Guide

This is very much a beginner’s guide to technology in customer service, often called CRM or customer relationship management systems. If you’re looking for the answer to the most basic questions (including what is crm), you’re arrived at...

Marketing Personas: Do your Lead Nurturing Correctly

In content marketing one-size-fits-all is not always a successful approach. Particularly in business to business marketing, clients are looking for answers to their problems and we all have our own very individual problems. You need to develop a number...