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Microsoft Dynamics CRM 2013 Launch

microsoft dynamics crm 2013

The new Microsoft Dynamics was launched on October 31, but this new CRM platform (customer relationship management) shouldn’t be a Halloween horror story for the software giant, which is promising much better social CRM, a great experience on mobile and tablet devices and integration with a host of other company-owned apps.

Already there are apps that fine-tune this new CRM platform to tablet use with a dashboard and easy tap-entry for customer data. Versions for iPhone and Android are on their way.

 

Microsoft Dynamics CRM 2013: Highlights

Microsoft are committed to exploring ways to improve communication across teams and people. Analysts say that Microsoft has started well with its integration with the enterprise network it owns, Yammer, the widely-used internet call programme, Skype, and Lync, their own instant messaging system.

Users of the cloud version of Dynamics can use a powerful tool called Social Insights which harvests contact information from 30,000 sources. The app is the work of Dynamics partner InsideView and they say the link-up is the first time such comprehensive – contacts include number of employees, financial reports and products and so on – and constantly updated information has been available within a CRM platform. Both they and Microsoft are talking about a new era of CRM in the cloud. Customers based in the US who buy the premises version of Dynamics also have some access to Social Insights, those in the rest of the world will be able to access it in 2014.

 

The New Interface

Microsoft Dynamics 2013
The look is designed to reflect this, with an “immersive layout” that puts everything on a single screen. Microsoft says that this means their CRM platform will make the sales cycle shorter, close more deals and be easier to use for new employees – this is vital with so many CRM users reporting staff uptake as a key problem with their software.

They are certainly talking this one up. Bob Stutz, corporate vice president of Dynamics CRM, said: “We will be exploring how the sales process has changed and why companies need a new type of solution in order to be successful in this new age.”

 

microsoft dynamics crm 2013 webinar

 

Would you like to watch Microsoft Dynamics CRM 2013 in action? Take your pick!

Cleaner, easier to navigate user interface
Intuitive business processes and workflows
Access CRM on the go
Enterprise wide collaboration
Dynamics CRM 2013 Platform Enhancements

 

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Dave Burrell

Dave Burrell

Solutions Consultant at Redspire
A Microsoft Dynamics Technical Pre-Sales Professional, Dave provides a bridge between the project team and our technical staff. He’ll interrogate customer requirements and then articulate them to the development team.
Dave Burrell

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