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Digital Marketing and CRM

Presented at the Convergence 2014 event. “The art of the possible and the science of the probable around dynamic customer relationships.” 3 Key Things to take from this presentation: Age of the customer – so what? Evolving to the next...

The state of content marketing

Presented at the Convergence 2014 event. The key message from this presentation is: Relevant content + Right time + Right channel In the 1900’s, one to one marketing was effectively the shop keeper servicing a set of customers he knew very well,...

Microsoft Dynamics ‘to focus on convergence’

The Microsoft Dynamics senior director has emphasised the company’s desire to develop its CRM solutions as it attempts to become a market leader and compete with the various other offerings available to businesses. Speaking to Venture Beat, Bill...

The perfect customer experience & CRM

In this blog, I’m going to summarise what Liz Roche, Director of Enterprise Strategy at Microsoft Services and Jeff Marcoux, Senior Product Marketing Manager at Microsoft Dynamics CRM said at their session at Microsoft Dynamics Convergence 2014: ‘Digital...

Microsoft Dynamics CRM: Product roadmap and future vision

In this blog, I’ll summarise what Jujhar Singh, General Manager at Microsoft Dynanmics CRM, talked about in his presentation titled ‘Microsoft Dynamics CRM: Product roadmap and future vision’, hosted at the Microsoft Dynamics Convergence...

Internet marketing in 2014

In his talk at the Microsoft Dynamics Convergence 2014, Sinan Kanatsiz, CEO of KCOMM, talked about using internet marketing to boost brand engagement. Sinan offered a high-level overview of everything that’s changing in internet marketing today and...

B2B Content: The Revolution is Now

This talk was given by Marisa Kopec, Vice President and group Director of Serious Decisions at the Microsoft Convergence 2014. According to statistics, companies distributing content onto their website claim that 60-70% of their content goes unused. Why...
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