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Barriers to CRM: Lack of management experience and knowledge of how to approach CRM properly

Reason Why 63% of CRM Initiatives Fail New CRM initiatives currently have a 63% fail rate, according to a new study by Merkle Group Inc. For anyone considering CRM this is quite a scary statistic, although not surprising, when you consider the number...

EU Data Protection Reform: It’s as Easy as A, B, C

New EU Data Protection law: a blow-by-blow guide to dealing with it Data Protection Law is something every CRM marketer comes up against, and in 2016 another tranche of bills will pass into law – affecting all 28 EU member states, including the...

Charities urged to analyse and use data

Charities have been encouraged to make sure they are using their various data sets effectively. According to Peter Watson, information and systems manager at youth homelessness charity Centrepoint, good data management is “essential”, as it...

What should the priorities be for data-driven content?

Many businesses use content marketing as a means of engaging with their customers, using the information they have gathered to create targeted and relevant material, such as articles, blogs, infographics and videos. However, digital marketing specialist...

CIOs ‘unable to extract value from data’

The potential big data mine that many UK firms are sitting on will be of no use unless chief information officers (CIOs) and marketing experts are given the tools they need to analyse it, a new report has suggested. According to a new study from Hitachi...

Businesses ‘need quality data for marketing’

Chief executives, chief marketing officers and IT heads can all agree on one thing – the importance of utilising high-quality data to make decisions, with this process becoming increasingly central to many UK businesses on a cross-departmental basis....
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