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Why CIO-CMO Alignment Is The Key To Contented Customers

Discover how breaking down Marketing and IT silos can lead to high levels of customer satisfaction and improved data-driven Customer Relationship Management (CRM). Today’s marketing is data-driven. Marketing and IT therefore need to remove any departmental...

Why Customer Satisfaction Should Be Your New Metric

Discover how an effective Customer Relationship Management (CRM) system can enable your business to measure customer satisfaction in order to boost sales and increase customer loyalty. Customer satisfaction has become an increasingly important metric....

The Top 5 Best Complaints from a Sales Team

Nobody likes hearing sales complaints but handled well, they’re a great indicator of how your team’s performing – and how you could improve it. Let’s face it, sales people don’t have the easiest of jobs. How many times have you had to deal...

5 High-ROI Marketing Tools That Rescue the Customer Journey

Only 2% of customers buy on their first visit – these marketing tools will get them to complete the customer journey. Let’s be honest. It’s very rare that you visit a website and want to buy something straight away. A customer journey just...

How technology can improve customer service

Using various digital technologies in your business is a great way to build relationships with customers. Of course, the internet is perhaps the most popular form of technological engagement. It’s quick, globally accessible and can convey information...

Customer service ‘really counts in banking sector’

Banks that provide current accounts have been urged to ensure customers get the standard of service they demand and expect. According to research by MoneySavingExpert.com, First Direct is once again the best performing company in the sector when it comes...
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