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Senior Leaders: Understanding the Board’s Demand for CRM

Understanding why a CRM system is needed makes it possible to meet your board’s demands for a high level of user adoption.   Sales, Marketing and IT leaders all want to maximise CRM adoption. But do they share the same reasons? In brief, no. Each of...

Merry Christmas From Redspire

    We hope that you have a relaxing festive break and come back ready for what 2016 has in store!       As it is Christmas we have put together a festive treat for you. Under the Redspire Christmas tree you will find some fantastic...

CRM failure: 5 warning signs

CRM failure can impact the relationships you have your customer – look out for the warning signs.

Successful CRM in 3 Easy Steps

Customers, relationships and management are three core elements of a successful CRM. Many businesses are reluctant to introduce CRM into their processes. This reluctance to change is understandable when 63% of CRM projects are known to fail. For businesses...

10 best practices for your CRM strategy

CRM implementations often fail, but you can improve your chances of success by following 10 best practices outlined by Redspire’s Billy Lyle.

Update 1: Seamless Marketing Functionality

Introduction Marketing planning, execution and analysis is becoming more and more complex, due to the fact that there is an ever increasing number of variables to think about when considering how to effectively communicate with your target market. Marketers...
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