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Senior Leaders: Improve Departmental Performance with CRM

  The drivers of CRM adoption vary by department – here are some tips for each team leader. You may be convinced of the case for CRM. But what about the people who work for you? 9 out of 10 companies of over ten people use CRM. If you lead...

Senior Leaders: Understanding the Board’s Demand for CRM

Understanding why a CRM system is needed makes it possible to meet your board’s demands for a high level of user adoption.   Sales, Marketing and IT leaders all want to maximise CRM adoption. But do they share the same reasons? In brief, no. Each of...

Successful CRM in 3 Easy Steps

Customers, relationships and management are three core elements of a successful CRM. Many businesses are reluctant to introduce CRM into their processes. This reluctance to change is understandable when 63% of CRM projects are known to fail. For businesses...

Don’t Fall Foul of These CRM Implementation Mistakes

A new CRM implementation could transform your business and take it to the next level, but beware – if implemented incorrectly it could end up crippling your bottom line. CRM can transform your business. It can give you deeper understanding of your...

Modern CRM for the Modern CIO

Discover how the role of the modern CIO shapes modern CRM systems that bridge Sales and Marketing. Traditionally CRM has been seen as a sales tool, but modern CRM systems span all of the functions within an entire enterprise. Modern CRM systems particularly...

Why IT is essential for developing a modern CRM strategy

When pitching CRM to the board, it is often the benefits of bringing Marketing and Sales closer together which acts as the key selling point – but to deliver on this promised goal, it’s actually the IT department who must act as a catalyst for seismic...
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