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Industry 4.0 isn’t just about manufacturing!

When you think of Industry 4.0, what springs to mind? It’s the new buzz phrase for the combination of industry and the current Internet of Things (IoT) technology. First there was Industry 1.0 (when water and steam power mechanized production), then...

The Big Data Challenge for Marketers

When we meet our clients for the first time, there are usually five immediate discussions. The first is about how Dynamics365 will make processes and people more effective. That’s an easy one. The next four questions revolve around data – big...

5 Important Facts About Manufacturing Business Survival

By 2020, customer experience will be more important than price. Businesses will remain cost aware but stuttering customer service won’t be tolerated. Why? We live in the age of the customer.  Digital innovation has not only made it possible for businesses...

One (Yes One) Top Tip for Marketing High Value Products

Once upon a time, in a land pre-digital, B2B data was a longed for resource. Fast-forward to 2017 – data and technologies to handle it abound. So, why are senior marketing leaders still dissatisfied?   Problem No.1 A new study commissioned...
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