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5 Important Facts About Manufacturing Business Survival

By 2020, customer experience will be more important than price. Businesses will remain cost aware but stuttering customer service won’t be tolerated. Why? We live in the age of the customer.  Digital innovation has not only made it possible for businesses...

One (Yes One) Top Tip for Marketing High Value Products

Once upon a time, in a land pre-digital, B2B data was a longed for resource. Fast-forward to 2017 – data and technologies to handle it abound. So, why are senior marketing leaders still dissatisfied?   Problem No.1 A new study commissioned...

Manufacturing 2020 Roundtable: The Topics

Always ones to practice what we preach, we immerse ourselves in our customers’ sectors to inform the scoping stage and make our client meetings informed and productive. Our recent digital transformation webinar resulted in quite a few opportunities...

The Truth About Your Customer Service

All successful businesses have one thing in common. They ‘get’ their customers. Not only do they make sure the product/service is meeting their needs, they make sure that their relationship with them is unshakeable by providing the best possible customer...

Can Dynamics 365 Make CRM Bearable for Sales Teams?

It’s somewhat ironic that most CRM systems were historically developed with sales and marketing in mind and yet, sales team members who love CRM are few and far between. Here are some of the perceptions of CRM amongst sales professionals:   Big...
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