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How to report & forecast better with CRM

How to report better with CRM In a tough economic climate, Finance teams can make a significant difference to the profitability and operational effectiveness of an organisation. The question is, how do you empower your Finance teams to really understand...

Customer service ‘really counts in banking sector’

Banks that provide current accounts have been urged to ensure customers get the standard of service they demand and expect. According to research by MoneySavingExpert.com, First Direct is once again the best performing company in the sector when it comes...

Brands ‘must engage in new and different ways’

Businesses have been urged to take a fresh look at how they engage with consumers. According to Nick Turner, consumer business digital lead at Deloitte, brands need to look beyond marketing as a means of engaging with their target audience. Instead, he...

How can brands improve digital engagement?

Brands should take care not to assume that consumers will automatically engage with content placed on the internet. It is important to ensure content is attractive enough to encourage people to view it and then share it with others. This includes developing...

Contact centres ‘are causing stress’

When they were first created, contact centres were seen as a major leap forward in customer service. Rather than having to find time and often have to travel long distances to see someone face to face – always within limited opening hours –...

Social media, CRM and engagement

Social media’s phenomenal reach and influence has had a galvanising impact on the marketing industry, across both B2B and B2C – it has encouraged businesses to be more responsive and helped them to form closer relationships with their customers,...

Social media changing customer relationships

Across B2B and B2C channels, the rise of social media platforms has had a major impact on how companies connect with their customers.  This is a great opportunity, allowing firms to offer around-the-clock, reactive support to the people who make...
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