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Moving Away from Manual Processes with CRM

Many businesses tend to view day-to-day process as tasks that have to be done. But this is to forget that everything in a business should have a purpose: to take care of your customers and to deliver profitability. By seeing day-to-day process as a ‘necessary...

How technology can improve customer service

Using various digital technologies in your business is a great way to build relationships with customers. Of course, the internet is perhaps the most popular form of technological engagement. It’s quick, globally accessible and can convey information...

Locational data ‘can offer personalised marketing’

Locational data offers companies a way of using their customer relationship management (CRM) software in a smarter way, according to mobile phone network EE. The firm has been using location data to establish that the London suburb of Surbiton is the...

Marketers ‘must look at automation’

Although marketing automation has been a hot topic for some years, it appears that industry professionals do not yet feel that they have come to terms with the technology involved. VentureBeat and RazorSocial recently found that only 48 per cent of companies...

Telcos urged to make CRM a priority in first three months

Phones and internet routers are common fixtures in 21st century homes and it is only when they are not working as they should that we realise how much we depend on them. Consumers therefore want to sign up with a telecommunications provider that offers...

Customer experience ‘must be multichannel’

The atomisation of the customer experience has placed an increased amount of pressure on marketers, who now need to concentrate on a variety of platforms through which to engage with buyers. In both the B2B and B2C sectors, people expect firms to have...

How to engage with customers on a global basis

British firms have been urged to look abroad in order to grow their business proposition, with emerging markets in countries such as Brazil and South Africa often cited as major opportunities. However, engagement is just as important when it comes to...
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