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How CRM benefits your business strategy

How to Make CRM Your Business Lifeline There is something slightly unnerving about the idea that your business should rely on a lifeline, particularly one that has at times been viewed as quite troublesome. CRM systems of old have a well-founded reputation...

How to improve your customer relationships with CRM

How to Make the Right First Impression with CRM Sales have known for years how important making a first impression is – just like any social interaction, it’s awfully difficult to alter a first impression after the fact. Yet it’s not Sales who...

Perfect your Sales Pipeline with CRM

How to build your Sales Pipeline CRM is no longer just a database tool; businesses now have the ability to supercharge their sales processes, engage customers and targets more effectively and, consequently, convert. The result? A healthier bottom line...

Modern retailers ‘must organise business around customers’

Retailers that wish to thrive in the 21st century have been urged to make sure customers are placed at the heart of their business strategy. According to Holly Ripper, managing partner of Green Cave People, several leading organisations are "seamlessly...

What should the priorities be for data-driven content?

Many businesses use content marketing as a means of engaging with their customers, using the information they have gathered to create targeted and relevant material, such as articles, blogs, infographics and videos. However, digital marketing specialist...

Insurers ‘should focus on customer experience’

A new report has highlighted how UK insurers should perhaps be paying a little more attention to how they approach customer experience, after it was revealed only 16 per cent of customers feel it had improved over the last 12 months.  The KPMG Customer...

Consumers ‘want personalised content online’

As the the web continues to evolve, marketers are forever looking for the latest way of capturing the attention of their audiences in a way that truly connects – and has an impact on their buying habits. Personalised content has become the latest...
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