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What’s standing in the way of effective digital customer engagement?

In order to ensure that your company is effectively engaging with its customers digitally it is important to remove as many obstacles to this relationship as possible. Problems can include a shortage of digital talent, which executives perceive as the...

Brand honesty and social media

For all the hype over engaging with customers over social media, problems still remain with the platform, not least the fact that many Britons are uncertain whether they can trust an interaction they have over Twitter or Facebook. Naturally, people can...

GfK: Customer satisfaction falling

The noughties have undeniably been the age of the customer – it is rare for any brand, from blue-chip services firms to high street retailers, not to play lip service to the importance of engagement, responsivity and connection. However, new research...

Attracting leads on social media 101

No matter what sort of business you run, whether small or large, product or service based – if you aren’t using social media as part of your marketing campaign, you could be missing a trick. Many businesses are now switched on to the fact that social...

Does Twitter help B2B sales and is it worth your time?

Although it may seem that 140 characters is not the required length to be able to adequately sell something, it is becoming clear that those B2B companies that use Twitter consistently and build a following are making sales (or at least generating leads)...

LinkedIn and CRM

Earlier this year LinkedIn, the business and professional social network, announced it had passed the 300 million users mark. Although some have criticised the maths behind those numbers, there’s no doubt that LinkedIn is one of the big boys of the...

Get Leads through Podcasting

Podcasting has been around for many years but has not, until recently, made too much of an impact on the ability of a company to get leads and sell. However, the landscape has changed greatly over the last six months or so, as many high-worth potential...
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