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Adopt CRM: your customer engagement journey


In order to keep one step ahead in the modern marketplace, companies must focus on maximising CRM customer engagement.

Savvy companies have been waking up to customers who are demanding more from businesses and embracing a customer-centric approach to their work culture in response. It means that wherever the customer is on their journey, everyone in the company is there to support, help and enthuse.

Our infographic highlights how a CRM platform and company buy-in plays a vital role in making your business customer-focused and omni-channel, helping to nurture consumers’ buying decisions at every stage of the sales funnel and improve their engagement.

Implementing a CRM system can help you to improve CRM customer engagement and ROI, as long as you and your team put it to effective use. Customer engagement can be increased through various methods including targeting, social media strategies and making use of data garnered by aligned departments.


  • Ensure your team have bought into the vision of improving customer engagement and the CRM platform you intend on using.
  • Align your departments so they garner as much data about your customers as possible, using it to effectively target, message and act on leads and prospects.
  • Build advocacy through your employees, this will help them to engage and reach out to more customers.

Using the right CRM system will help you to create effective customer engagement, find out how by watching this webinar: One Step Ahead: Getting your CRM Specification Right


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Billy Lyle

Billy Lyle

Managing Director at Redspire
Billy has more than 15 years' experience in deploying business solutions and he makes a point of attending every customer kick-off meeting. Day-to-day he directs all commercial and technical development work at Redspire.
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