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The travel sector is awash with data. Mobile technology is fostering new data generating consumer behaviours and is dominating the travel industry. Google seems to have hit the nail on the head when it described the modern customer journey as a series...
In an interesting article, E-consultancy recently highlighted the famous 2011 Wall Street Journal article “Why software is eating the world’. Six years on from that article, we have seen how digital technology has driven a huge shift in our daily...