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By 2020, customer experience will be more important than price. Businesses will remain cost aware but stuttering customer service won’t be tolerated. Why? We live in the age of the customer. Digital innovation has not only made it possible for businesses...
Once upon a time, in a land pre-digital, B2B data was a longed for resource. Fast-forward to 2017 – data and technologies to handle it abound. So, why are senior marketing leaders still dissatisfied? Problem No.1 A new study commissioned...