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Senior Leaders: Understanding the Board’s Demand for CRM

Understanding why a CRM system is needed makes it possible to meet your board’s demands for a high level of user adoption.   Sales, Marketing and IT leaders all want to maximise CRM adoption. But do they share the same reasons? In brief, no. Each of...

Adopt CRM: your customer engagement journey

In order to keep one step ahead in the modern marketplace, companies must focus on maximising CRM customer engagement.

Inspiring Positivity: Managing Attitudes Towards CRM Adoption

Maximise CRM user adoption and make sure employee sentiment about your CRM is as positive as your ambitions for it. Do you know why some of the best CRM people have experience outside CRM? It’s because today, CRM providers and partners alike know people...
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