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Sales + Marketing = the strategy for business growth

Modern CRM systems enable the alignment of Sales and Marketing – discover how this equates to business growth. Ask salespeople if they work in marketing, and their response would be a resounding no. Ask a marketer if sales is part of marketing and quite...

Modern CRM for the Modern CIO

Discover how the role of the modern CIO shapes modern CRM systems that bridge Sales and Marketing. Traditionally CRM has been seen as a sales tool, but modern CRM systems span all of the functions within an entire enterprise. Modern CRM systems particularly...

Why IT is essential for developing a modern CRM strategy

When pitching CRM to the board, it is often the benefits of bringing Marketing and Sales closer together which acts as the key selling point – but to deliver on this promised goal, it’s actually the IT department who must act as a catalyst for seismic...

Modern CRM – So Much More Than A Sales Tool

Sales Force Automation (SFA) used to be the primary tool for salespeople. It helped organisations to manage and support their sales representatives, and it generally consisted of contact management, opportunity management and pipeline management. Customer...
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