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Why Customer Satisfaction Should Be Your New Metric

Discover how an effective Customer Relationship Management (CRM) system can enable your business to measure customer satisfaction in order to boost sales and increase customer loyalty. Customer satisfaction has become an increasingly important metric....

How Data Is The Key To Ensuring Effective Engagement In An Ever Evolving Market

Learn how data-driven marketing is not only essential for effective marketing, but also essential for enhanced prospect management and customer engagement. Data-driven marketing is not new, but it has become an increasingly essential customer engagement...

CIO/CMO/CRM: Interchangeable acronyms in a data driven business

By working together to select and implement the right CRM system, and with the adoption of a strategic data-driven marketing strategy, your Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) will lead your business to success.  ...

Circle Of Success: Data – Understanding – Customers

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven marketing campaign. The collation and analysis of data is...

6 Reasons why you need data driven marketing

A 6-part SlideShare presentation on why marketers need to develop data-driven strategies.   From MAD MEN to SAD MEN? The 60s adman: witty, urbane, sophisticated. But FLAWED. Don Draper created campaigns on INSTINCT. Acting more on FEELING than THINKING....
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