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What happened when I woke up two hours earlier for a week – screw that and get CRM automation!

A fun look at the problems the right CRM automation policies and practices can solve. Every day I wake up at 4.30am. I look outside, see it’s dark. And then I go back to bed, because it’s far too early. Oh, wait. That’s what a sensible CRM marketer...

The meaning of ‘free’: justify spending money on CRM

Why Free CRM sounds great in theory but in the long run it could end up costing you. The word ‘free’ has, perhaps, negative connotations, particularly connotations around quality. If you were getting married would you want to wear a ‘free’ suit...

Why no one thinks CRM is for them: survey results…

Uncover which managers and employees are struggling to make the most of their company’s CRM investment according to Redspire’s latest survey.           View the infographic   Tough Sell? Perhaps we shouldn’t be surprised...

What is CRM marketing? And what is social CRM?

A useful definition of the three parts to Social CRM. Social CRM is a big idea, and different people have different definitions. What really matters, though, is what it can do for your business – called CRM marketing. Accordingly, here’s how...
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