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Only 2% of customers buy on their first visit – these marketing tools will get them to complete the customer journey. Let’s be honest. It’s very rare that you visit a website and want to buy something straight away. A customer journey just...
Predictive Analytics isn’t all maths; some of its basic concepts can deliver huge gains from any Customer Relationship Management programme. Growth-focused SMEs, without enterprise-scale budgets, want one thing from their CRM: conversions. Performance...