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CRM Trends and Predictions for 2015 – and What They Mean for You

2015 sees the continuation of many CRM trends, but now there’s the tools for you to capitalise on them Roll up your sleeves for the new year! Why, we hear you ask? Well, there are some major CRM trends to look forward to in 2015. Microsoft recently...

5 High-ROI Marketing Tools That Rescue the Customer Journey

Only 2% of customers buy on their first visit – these marketing tools will get them to complete the customer journey. Let’s be honest. It’s very rare that you visit a website and want to buy something straight away. A customer journey just...

Easier than You Think: Bringing Predictive Analytics into Your CRM Programme

Predictive Analytics isn’t all maths; some of its basic concepts can deliver huge gains from any Customer Relationship Management programme. Growth-focused SMEs, without enterprise-scale budgets, want one thing from their CRM: conversions. Performance...
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