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Charities urged to analyse and use data

Charities have been encouraged to make sure they are using their various data sets effectively. According to Peter Watson, information and systems manager at youth homelessness charity Centrepoint, good data management is “essential”, as it...

How technology can improve customer service

Using various digital technologies in your business is a great way to build relationships with customers. Of course, the internet is perhaps the most popular form of technological engagement. It’s quick, globally accessible and can convey information...

Use CRM to boost customer engagement

Businesses across the world are under pressure to go beyond simply providing a top-quality service to their customers. After all, this is now the minimum requirement for firms in any industry, particularly the most competitive ones. As a result, they...

Customer service ‘really counts in banking sector’

Banks that provide current accounts have been urged to ensure customers get the standard of service they demand and expect. According to research by MoneySavingExpert.com, First Direct is once again the best performing company in the sector when it comes...

Brands ‘must engage in new and different ways’

Businesses have been urged to take a fresh look at how they engage with consumers. According to Nick Turner, consumer business digital lead at Deloitte, brands need to look beyond marketing as a means of engaging with their target audience. Instead, he...

Consumer trust a valuable commodity

Winning the trust of consumers could be a hugely valuable way for brands to make inroads in their respective industries. According to Nick Turner, consumer business digital lead at Deloitte, only 12 per cent of consumers consider service providers their...

Customer contact ‘can’t just be good some of the time’

For most business service providers, establishing a strong relationship with customers is their main priority. But with thousands of companies all striving for the same goal, competing in an 'omni-channel world' is perhaps the largest obstacle...
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