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Microsoft announces CRM updates

Microsoft has revealed that it is updating its customer research management (CRM) software, incorporating the latest features of the technology.   It has unveiled its spring wave of updates to its CRM solutions, which includes 54 updates operating...

UK insurers ‘should improve customer experience’

Insurers need to improve their customer relationships in the UK market in a range of ways, a new report has indicated. A study by KPMG has found that the general experience of British consumers is better than it was, but leaves much room for further enhancement...

CRM helps SMEs ‘get organised’

Owners of small to medium-sized enterprises (SMEs) have been encouraged to invest in customer relationship management (CRM) software. According to Nadia Finer, founder of smartli.co, the amount of client data a business needs to manage will increase as...

Social media changing customer relationships

Across B2B and B2C channels, the rise of social media platforms has had a major impact on how companies connect with their customers.  This is a great opportunity, allowing firms to offer around-the-clock, reactive support to the people who make...

Locational data ‘can offer personalised marketing’

Locational data offers companies a way of using their customer relationship management (CRM) software in a smarter way, according to mobile phone network EE. The firm has been using location data to establish that the London suburb of Surbiton is the...

Marketers ‘must look at automation’

Although marketing automation has been a hot topic for some years, it appears that industry professionals do not yet feel that they have come to terms with the technology involved. VentureBeat and RazorSocial recently found that only 48 per cent of companies...

Businesses should prioritise social CRM

Social media has become firmly established as a promotional tool for businesses and as a means of cultivating customer relationships. Whereas some firms might once have questioned the wisdom of engaging with their target audience over sites such as Facebook...
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