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Will content marketing really boost your B2B sales?

A recent survey by the CMO Council came back with a resounding yes when they found that 87% of B2B customers were either heavily (27%) or moderately (60%) influenced by online content in their buying decisions and furthermore 35% believe that online content...

Avoid looking like a spammer in 3 steps: With a little help from technology

Marketers everywhere are trying to limit the risk of being blacklisted by the major e-mail providers as well as the e-mail users, because they know it is much harder to fix a bad reputation than it is to watch out and behave.   As a result, the internet...

Do whitepapers increase your sales?

ITtoolbox found that 70% of IT professionals rely on whitepapers to make purchasing decisions and there is a great deal of evidence that whitepapers are relied on by most companies when beginning the purchasing process.   Whitepapers are informative...

The basics of creating great social media content

Social media marketing is only as good as the content created to support it. Jumping into Facebook, Twitter or Pinterest is all very well, but you need a coherent strategy for the meat that will make your presence a compelling attraction to clients and...

Inbound marketing – Newsjacking for small teams

Newsjacking is a buzzword in inbound marketing right now. The web is a fast-moving environment and if people are searching, sharing, hash tagging and linking to a story you could get your page or blog into the mix with quality, current content.  ...

CRM consulting & How to make the best out of it

Wherever there’s a new area of business thought soon – as surely as Monday follows Sunday – there will be consultants offering to provide you with all the answers. But are CRM (customer relationship management) consultants worth considering for...

Trigger marketing: react to your customer’s behaviour immediately

If you are like most of marketers, you spread yourself thinly: you work on your campaigns, take care of leads, monitor your progress and plan into the future. Today we’ll talk about staying on top of your game with keeping in touch with your leads:...
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