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Sales tracking software

There’s an overlap between Customer Relationship Management (CRM) software and sales tracking software and you may see the terms used interchangeably. However, while CRM is an all-encompassing solution bringing sales, marketing, customer service and...

CRM strategy: 10 warning signs yours might fail

Today we’re going to look at how companies that implement CRM systems can improve their CRM strategy. In our experience, all factors I’m about to mention play a big role in CRM implementation success rates.   This is not to say that if you get...

Using Outlook as a CRM tool

How does a CRM (Customer Relationship Management) package that’s already installed on every computer in your office and every member of staff uses dozens of times every day sound? Pretty great probably. Two of the big stumbling blocks to adopting CRM...

ROI measuring: make the most out of every pound in 15 minutes a day

Managing the performance of your marketing is just as important as planning and executing it. However, for many marketing managers, measuring ROI is still a big challenge, which sometimes results in having a hard time negotiating the marketing budget....

5 ways you’re doing eCRM without knowing it

What is eCRM? eCRM stands for electronic customer relationship management. That means everything you do online to nurture your customer relationships. Many people describe the difference between CRM and eCRM in many different ways. The countless definitions...

10 Mistakes to avoid when implementing CRM

5 “no-brainers” and 5 actual pieces of useful advice. Speed of implementing Implementing too quickly: This is a classic no-brainer. You really do need to do enough research so you can make the market fully meet your own requirements. Implementing...

Get Leads through Podcasting

Podcasting has been around for many years but has not, until recently, made too much of an impact on the ability of a company to get leads and sell. However, the landscape has changed greatly over the last six months or so, as many high-worth potential...
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