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Digital investment to push up UK adspend

The increasing willingness among firms to invest in digital is seeing British spend on advertising reach record levels as the sector responds to the ongoing economic recovery, according to a new report. According to the Advertising Association/Warc Expenditure...

How to make your CRM software work for you

One of the difficulties in explaining the potential benefits of CRM to neophytes or sceptics is that it can become a fundamentally different thing depending on the industry you work in or the scale of your business. What is important is not to think of...

Privacy, consumers and Microsoft Dynamics CRM

One of the hot topics of 2014 so far has been data security and the importance of keeping personal information secure. Huge stories such as the ongoing drama over the PRISM surveillance programme have placed this issue at the top of many consumers’...

CRM, retail and new approaches to marketing

The world of British supermarkets has undergone major convulsions in recent years, with old certainties changing as a host of young contenders emerge to challenge the established superpowers of Morrisons, Asda and Tesco. Admittedly, the process may not...

How to engage with ‘Generation C’

The dizzying array of alphabetised generations can be hard to keep track of – I think we’re up to Generation Y now, but who can be sure? According to a new report from Infomentum, it is Generation C that needs to be targeted by marketers over...

More digital investment expected in 2014

Businesses are likely to make further investments in the digital marketing sector over the coming 12 months as this area gains further traction, both in B2B and B2C sectors. Ashley Friedlan, the founder of Econsultancy, recently suggested that digital...

Make Your Life Easier – by Making Sales’ Job Easier

Although you’ll never completely remove the to-ing and fro-ing between Marketing and Sales, you could go some way towards calming it down by, dare we say it… making Sales’ job easier. Why would you want to? Arguably, doing just this is, in essence,...
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