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Microsoft unveils new CRM capabilities

Microsoft has released plans for a new set of Microsoft Dynamics CRM capabilities that it hopes will help organisations engage with a new set of customers and then keep track of and nurture these relationships. The launch is expected to take place in...

Gartner – CRM revenues to rise in US

The latest forecast for the coming year from respected tech market analyst Gartner has suggested the US demand for customer relations management (CRM) is likely to rise, with cloud revenues expected to play a big part in this booming level of demand....

Companies ‘must address privacy concerns’

Online marketing campaigns need to be seen as secure as well as being innovative and engaging if they are to connect with an increasingly web-savvy customer base, it has been claimed. The latest edition of the annual TRUSTe Consumer Confidence Index,...

Real-time analytics on the rise?

The internet has made marketing a fundamentally real-time, responsive process. It's no longer enough simply to send out a newsletter and wait for the sales to come rolling in – businesses need to stay on top of their data if they want to connect...

Business marketers ‘changing their approach’

The traditional approach to B2B marketing will no longer cut the mustard, with many companies changing their approach and adopting elements of the b2c model in order to stay ahead of the competition, an expert has claimed. Simon McEvoy, planning director...

Marketing ROI: Measure it in CRM

We live in a business environment where almost everything can be measured, so there’s no excuse for throwing money away without making an analysis of whether or not your spending is effective. Of course, some things remain intangible – how do you...

Making Business Dynamic

The ebb and flow of the business world means your business needs to keep evolving, it needs to be dynamic. How do you account for this? How do you ensure that a piece of software or technology remains useful even if there is a shift in your business?...
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